At Doing Good Digital, we’re always looking for the best tools to help nonprofits engage their supporters in meaningful, scalable ways. That’s why we’re big fans of Engaging Networks’ Marketing Automation features. Whether it’s welcoming new supporters, reactivating disengaged ones, or converting campaigners into donors, this robust automation suite empowers organizations to craft thoughtful, data-driven journeys with ease.

Here’s why we love it—and how you can get the most out of it.

The Power of Personalization

Marketing automation isn’t just about saving time—it’s about creating deeply personalized supporter journeys. Engaging Networks allows you to set clear entry criteria and build workflows with decision branches and wait times, so each message is sent at the right time, to the right person, based on real actions and preferences.

Want to onboard new supporters with a welcome series? Nudge inactive supporters with a re-engagement campaign? Or transform an advocate into a donor? The platform makes it easy and visual to build.

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Tailored Automation Types

For your convenience, Engaging Networks offers a set of pre-configured automation templates based on your goal:

• General: For any sequence of emails from start to finish.
  
• New to Donor: Nurture subscribers who’ve never donated.
  
• New to First Action: Inspire new signups to take their first advocacy step.
  
• Birthday Message: Celebrate supporters on their special day.
  
• Card Expiry: Prompt recurring donors to update payment info.
  
• Recurring Transaction Activity: Notify supporters about gift successes or failures.
  
• Custom Date: Trigger emails based on supporter-specific dates.
  

Each template is designed to fit a specific use case while offering room to customize timing, segmentation, and message flow. These templates can get you started, but the freedom to build fully custom journeys is right at your fingertips.

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Building the Journey

Using the drag-and-drop builder, you can visually map out your supporter’s journey from start to finish. Each automation begins with a Journey Start box, which sets frequency and timing (daily or weekly). You can then add email actions, delays (Wait boxes), decision branches based on supporter behavior, and even direct supporters into other journeys with a Jump to Journey action.

Every box is editable—whether you’re writing an email, changing a delay, or refining a decision condition. Plus, split testing is built-in, so you can test variations and let the best-performing content win.Starting on July 11, Emails and SMS broadcasts can now be used with Engaging Network’s marketing tools–including drag and drop email.

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Transparency & Insights

Once your automation is live, you can monitor progress in real-time. The visual report displays how many supporters entered, where they are in the journey, and how each email performed—opens, clicks, conversions, and more. You can even download detailed supporter-level reports for further analysis.

Add in support for Google Analytics, campaign tagging, and integration with fundraising and advocacy pages, and you have a full-circle view of engagement.

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SMS Support & Future-Ready Features

Marketing automation isn’t just about email. With the integrated SMS message builder, you can expand your journeys to include text messages—perfect for time-sensitive campaigns or reaching supporters on the go. Undelivered SMS messages are automatically excluded from future sends, ensuring cleaner data and better deliverability.

And with updates like campaign analysis tools, support for symbolic gifts, and enhanced advocacy metrics, Engaging Networks continues to grow with your needs.

At Doing Good Digital, we believe in empowering our nonprofit clients with tools that make a difference. Engaging Networks’ marketing automation tools do just that—providing the flexibility, intelligence, and efficiency needed to build supporter relationships that last.

If you’re ready to level up your supporter engagement, we’re here to help you get started with Engaging Networks by building a marketing automation that works for your mission.