Are you overdue for a data clean-up?
Take some time to tackle your constituent lists. We know this can be a super boring task, but come appeal time, you’ll be so glad you did it.
We’ll walk you through some tips and tricks to get you started and keep your database lists squeaky clean:
1) Update Constituent Data
Get started by adding, editing, and deleting constituent information based on your recent mailing appeal. Update all of the address change requests or bounced email addresses over the last couple of months.
Double check for misspelled or incorrect names and addresses and get them updated on both your mailing and emailing lists.
2) Manage Duplicate Records
Depending on your type of CRM, the process for managing your duplicate records differs. It is important for your team to determine what fields are important and what constitutes as a duplicate. Whatever your process is, ensure you are taking the time to review and rectify the duplicates in a timely manner.
No one wants to receive multiple mailings because they have duplcate records.
3) Organize Your Lists
Now that all your constituent data is updated, start organizing your lists based on behavior. Segment your mailing lists by current donors, monthly donors, first-time donors, long-term donors, lapsed donors, other supporters (e.g. people who subscribe to your email list but aren’t donors), event attendees, volunteers, etc.
Organizing your lists like this allows you to communicate with your constituents in a personal manner based on their interests and behavior.
4) Identify Holes In Your Donor Profiles
Take a look at your profiles to determine what is missing and reach out to your constituents accordingly. This could include emails addresses, zip codes etc.
Segment your email bounce list and create a direct mail appeal to get the correct email address. You can even segment further by dividing that same list up between behavior (donor, event attendee, etc.) and reach out to this group differently depending on their prior engagement.
This is a great opportunity for your relationship managers to connect with some potential higher donors.
5) Quality Over Quanitity
It may feel great to have a high number of records, but what if they are not actually engaged with your organization? Reach out to the lapsed donors and people who have not opened your emails one last time. Give them a chance to re-engage, let them know you miss them and want them back. If you don’t hear anything, let them go.
6) Ensure Healthy Data Year-Round
To maximize the data in your database, it’s important that all of your information is relevant, accurate, and organized. Keeping your data healthy can ensure that anyone who needs to can access your database and use the information you have. Here are some quick tips:
7) Ask For Help
If all of the above seems overwhelming to you or you just simply don’t have the staff member who can take this on – reach out to us via our contact page and let one of our experts spring clean your constituent list for you in just a few hours.
If you’re lacking a good database to begin with – let us help you figure out the best one for your needs that will meet your organization’s requirements.
Decluttering your constituent database will take some time, but just like your freshly cleaned home you’ll be so glad you did at the end of the day. Need help cleaning up your database? Drop us an email and let one of our Senior Fundraising Consultants help you develop a strategy to best maximize your database!
Let us know in the comments if you have any data cleaning tips to share!