The Coolest Things We’ve Done in Luminate Online This Year
This year, our team at Doing Good Digital pushed Luminate Online (LO) to new creative and technical heights. From confetti animations to AI-powered quizzes, interactive donor experiences, and even crypto giving, we’ve shown how fundraising tech can be innovative, flexible, and fun. Here’s a look at some of our favorite (and most fun!) innovations from the year.
Confetti That Celebrates Every Gift — St. Joseph’s Indian School
Who says thank-you pages have to be boring? We added an animated confetti effect to St. Joseph’s Indian School’s donation form thank-you page using the LO Donation Form Module. It’s a joyful moment that celebrates each donor’s generosity and adds a little delight to the end of their giving journey.
Honoring Loved Ones with Heart — Central Park Conservancy
We enhanced TeamRaiser personal pages to highlight not only the donor but also the person—or pet—they’re honoring. This personalization turns tribute giving into something deeply meaningful and shareable, while still keeping the donor experience smooth.
Digital ‘Kudos’ for Healthcare Heroes — Advocate Aurora Health
For Advocate Aurora Health, we built a one-click “Kudos” experience that allowed grateful patients to send digital thank-you messages directly to their care teams—right from an email. Using the LO Survey module, this small interaction turned into a powerful community-building tool.
AI-Powered Giving Quiz — NYU Langone Health
We helped NYULH design a short, interactive three-question AI quiz that started right inside the email and continued seamlessly on an LO survey page. The result? A fun and engaging donor journey that inspired participation and learning.
Pet the K9s! — Coast Guard Foundation
For the Coast Guard Foundation’s K9 Lead Acquisition campaign, we created an interactive experience that let supporters “send love” to K9s through virtual thank-you cards—and even get love back. This creative campaign brought warmth, humor, and personality to donor engagement.
Phone Wallpapers for Recurring Donors — Coast Guard Foundation
We introduced a new recurring giving incentive called the Guardian’s Circle, where donors could download custom phone wallpapers based on their monthly giving level. It’s a simple yet effective way to tie digital engagement with ongoing commitment.
World Gratitude Day — HonorHealth Foundation
To celebrate World Gratitude Day, we used dynamic personalization to pull supporters’ first names directly into the email’s header image—making each message feel like it was crafted just for them.
Crypto Giving Comes to LO — Cancer Research Institute
We helped the Cancer Research Institute expand their donation options to include cryptocurrency. By adding crypto giving directly into the Luminate Online donation form, we modernized the platform’s reach to meet a new generation of donors.
Hover Confetti for Monthly Giving — Manning Family Children’s Hospital
Yes, more confetti—but this time triggered when donors hover over the “Make it Monthly” option. It’s a small touch that adds fun and reinforces the idea that monthly donors deserve to be celebrated.
Nurses Week Message Board — NYULH
This interactive experience honored nurses while inviting the entire community to post messages of thanks. Built with the LO Survey module, it brought together emotion, storytelling, and gratitude in a digital space.
Keyword Audit Automation — NYULH
Finally, a nod to our data-savvy side. NYULH asked us to search their entire LO instance for specific keywords across hundreds of pages, donation forms, surveys, and events. Thanks to some clever automation, we delivered results in record time—saving countless hours of manual searching.
Looking Ahead
As we wrap up the year, one thing’s clear: creativity and innovation doesn’t always mean a new platform—they just need fresh thinking. Whether it’s confetti, crypto, or quizzes, we’ll keep finding new ways to surprise, delight, and engage supporters in Luminate Online.
- Richstone Family Center wanted to develop a new lead magnet to support their Meta acquisition campaigns. The goal was to create something that would resonate with parents and caregivers, reflect Richstone’s mission of strengthening families, and be quick and cost-effective to produce.
- Ovarian Cancer Canada set out to modernize their online fundraising experience to better support donor intent, particularly around tribute giving. As part of this effort, they selected Fundraise Up as their new donation platform to reduce friction, improve personalization, and create a more seamless giving experience.
- International Medical Corps (IMC) has the goal of growing their recurring giving program. As an organization that responds to emergencies around the world, having a strong base of recurring donors helps them plan ahead, act quickly, and maintain support even when the news cycle shifts. They knew there were donors in their database who would likely say yes to a monthly gift—they just needed a better way to find them and communicate with them.
