HonorHealth Foundation Triples Campaign Goal, Funds 170,000 Bottles of Water
HonorHealth Foundation set out to grow its annual Bottled Water Drive to meet rising community needs during Arizona’s extreme summer heat. With rising temperatures posing serious health risks for vulnerable populations, the goal was to expand donor participation, lift revenue, and clearly connect every gift to tangible impact.
Project Highlights
156%
Revenue Growth Year-Over-Year
Revenue grew from $21,355 to $54,733 in a single year.
90%
Donor Growth
Donor base nearly doubled, jumping from 418 to 793 donors.
170,000
Bottles of Water Funded
Direct, tangible relief delivered to community members facing extreme heat.
3x
Campaign Goal Surpassed
The campaign more than tripled its original fundraising target.
Our Solution
Strategic Campaign Planning
We built a multi-touch email campaign focused on urgency, clear impact, and consistent donor engagement, with the goal of funding 50,000 bottles of water. Messaging was tailored to annual giving donors, employees, and grateful patients, and amplified by engaging GIFs and a matching gift that doubled every donation.
Strategic Campaign Planning
We translated donations into a tangible outcome: bottles of water. With each bottle costing about $0.25, donors could instantly see how every gift translated into real help for community members facing Arizona’s extreme heat.
Urgency and Final Push Optimization
A strong final-day email, formatted as a forward from a foundation team member, leaned on the matching opportunity and approaching deadline. It drove 128+ donations in the final six hours alone, proving the power of strategic timing.
The Results
We were able to help HonorHealth Foundation dramatically increase donor engagement and revenue by executing a strategic, email-driven digital campaign for the Bottled Water Drive.
In its first year managed by Doing Good Digital and first time deploying from Blackbaud Luminate Online®, the campaign more than tripled its original goal and funded 170,000 bottles of water for the Arizona community.
We’re here to help!
Looking to turn donor gifts into tangible, easy-to-understand impact and grow your campaign results year over year? Doing Good Digital can help you build email-driven campaigns that connect every dollar to real-world outcomes.
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