Advocate Health Care
National Grateful Patient Day Kudos Page
Advocate Health Care wanted to make it easy for patients and supporters to share their appreciation on National Grateful Patient Day. The goal was to spotlight care teams while amplifying the gratitude shared by their community.
Solution
We designed an interactive email campaign that allowed users to send a digital “kudos” to their care team with just one click. Each email featured multiple kudos options presented as interactive buttons. Clicking a button automatically triggered a submission to a Luminate Online survey—thanks to custom URL parameters—and redirected users to a personalized thank-you page.
Experience
On the landing page, users saw their selected kudos highlighted, along with follow-up options: send a personalized thank-you note or make a donation in honor of their care team. Because Advocate Health Care supports multiple foundations, these calls-to-action were dynamically personalized based on the user.
Project Highlights
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