Richstone Family Center
Child Abuse Prevention Month
Richstone Family Center approached this year’s Child Abuse Prevention Month campaign with a clear goal: to create a series that felt vibrant, engaging, and meaningful. They wanted the community to feel invited into the conversation around child abuse prevention—and to turn that awareness into action through thoughtful giving.
Our Solution:
Reimagining Visual Engagement
We knew this campaign needed to stand out. Our team infused fresh energy into the creative by incorporating moving visual elements, brighter imagery, and approachable designs. This shift helped draw people in from the moment they opened their inbox, creating an experience that felt more alive and hopeful than in years past.
Crafting a Purposeful Narrative
Rather than starting with a fundraising ask, we prioritized education and connection. Early messages provided helpful resources like pinwheel downloads and links to learn more, giving readers a chance to engage without pressure. Later in the campaign, we thoughtfully introduced donation asks, aligning them with the spirit of prevention and community care.
Strategic Digital Rollout
The emails and donation pages were built and deployed through Blackbaud Luminate Online® and Constant Contact, ensuring a smooth user experience from start to finish. Throughout the campaign, we monitored engagement and optimized messaging—ensuring each audience segment received the right message at the right time. Anchors were used to ensure the individual engaging with the content would immediately land on the donation portion of the site.
Building on Past Insights
Having worked on this campaign in prior years, we applied what we’ve learned. The results confirmed what we hoped: when you lead with connection and use beautiful, dynamic creative, your audience shows up—and gives generously.
13%
Increase in average gift year-over-year
2x
More than double the revenue of 2024
82
Pinwheel downloads, continuing this annual tradition of awareness
Clicks
Email clickthrough rates exceeded nonprofit industry benchmarks
Steady unsubscribe rates, showing consistent audience interest
The Results
We helped Richstone Family Center increase overall giving and deepen audience engagement by refreshing their campaign visuals and approach.
Looking to refresh your next awareness campaign or inspire your community to take action?
Let’s work together to create something meaningful.
- Richstone Family Center depends on volunteers to support many of its programs, but their screening process involved a lot of manual work. Staff had to read through every application, figure out where someone might be a good fit, note any concerns, and then follow up to schedule interviews. It was effective, but time-consuming for Richstone staff, and it slowed down how quickly new volunteers could get involved.
- Through its August stewardship campaign, Coast Guard Foundation wanted to cultivate and increase engagement with Guardians Circle donors by strengthening relationships with donors who had already shared their phone numbers and encouraging those who had not, to opt in—ultimately expanding its mobile audience.
- Nationwide Children’s Hospital Foundation wanted to increase the number of recurring donors through their online giving form. The goal was to encourage one-time donors to consider joining their community of monthly supporters by introducing a frictionless and engaging upsell experience directly within the donation process.
