Launching an AI-Driven Lead Magnet for Richstone Family Center in Days

Richstone Family Center wanted to develop a new lead magnet to support their Meta acquisition campaigns. The goal was to create something that would resonate with parents and caregivers, reflect Richstone’s mission of strengthening families, and be quick and cost-effective to produce.

Rather than offering a traditional downloadable guide or PDF, the team wanted to create something interactive, engaging, and genuinely useful for families at home.

Project Highlights

30 day

Paid Ad Run

76

Conversions

86,517

Impressions

$0.59

Average CPC

The Idea

The inspiration came from our lead designer, who had a deck of conversation cards that their children loved using at home. These cards sparked meaningful discussions, helped families connect, and made it easier for kids to open up. The team realized this concept could translate perfectly into a digital experience for Richstone families.

Design

The game was designed using Figma Make, an AI-powered prompt-to-app tool that converts written prompts or static design frames into fully functional, interactive prototypes and web applications.

Using Figma Make allowed the team to:

Rapidly prototype the experience
Quickly incorporate Richstone’s brand colors and visual identity
Design a clean, mobile-friendly interface for families to use on their phones

This approach significantly reduced the typical design and development timeline required for a custom interactive tool.

Web Development

One of the advantages of Figma Make is that it automatically generates the HTML, CSS, and JavaScript required for the application.

With minimal adjustments, the generated code was embedded directly into a standalone page on Richstone’s WordPress website. Because of this streamlined workflow, the Family Chat Starter Game was designed, developed, and launched in just a few days.

Why This Approach Works

The Family Chat Starter Game aligns closely with Richstone’s mission to strengthen relationships between children and caregivers.

Instead of offering a passive resource, the game provides:

Immediate value for families
An interactive experience rather than a static download
A resource that reinforces healthy communication and connection

This approach also helps Richstone stand out in Meta’s crowded ad environment by offering something unique, playful, and mission-aligned.

See It Live

We’re here to help!

From interactive lead magnets to full digital campaigns, Doing Good Digital helps nonprofits create creative tools that attract new supporters and strengthen relationships with their communities. If you’re looking for fresh ways to engage your audience, we’d love to help.

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