International
Medical Corps
AI-Powered Targeting, Human-Crafted Messaging: Driving Recurring Giving
The Challenge
International Medical Corps (IMC) has the goal of growing their recurring giving program. As an organization that responds to emergencies around the world, having a strong base of recurring donors helps them plan ahead, act quickly, and maintain support even when the news cycle shifts. They knew there were donors in their database who would likely say yes to a monthly gift—they just needed a better way to find them and communicate with them.
IMC uses Engaging Networks for fundraising emails and Raiser's Edge as their database of record. Up to this point, identifying who should receive a recurring giving ask required guesswork and manual segmentation, if it was happening at all. They wanted more insight, more accuracy, and a way to send emails that were truly targeted.
That's where Dataro came in. Using their predictive AI modeling, Dataro analyzed IMC's donor data to pinpoint the people most likely to become recurring givers. From there, the challenge became: how do we get this smart data into Engaging Networks so those donors automatically enter the right email journey?
Our Approach
1. AI-Powered Donor Identification
Dataro continuously receives updated data from IMC’s database. Based on agreed-upon rules and performance indicators, the AI identifies donors who are strong candidates for recurring giving. Those donors are pushed into a dedicated recurring giving segment list in Dataro.
3. Human-Centered Messaging
And while AI decides who goes into the journey, everything they receive is fully crafted by humans. Our team built the strategy, defined the journey, and the IMC team wrote all the emails to make sure donors get messaging that feels thoughtful, personal, and aligned with IMC’s voice.
2. Automated Data Flow into Email Journeys
Using Doing Good Digital’s integration tool, JourneySync, that list of AI-identified donors is then automatically flagged in Engaging Networks. Their profiles update in real time and they’re added straight into a recurring giving email journey—no manual effort required from the fundraising team.
4. The Power of AI + Human Strategy
It’s the combination we believe works best: AI for smart segmentation, humans for meaningful communication.
Converting a One-Time Donor to Monthly Giving
The Donor
A donor who has given one-time gifts and regularly engages with IMC’s email communications, but is not already a monthly donor. IMC knew donors like this existed in their database but previously relied on manual segmentation and guesswork to reach them.
The Signal
Predictive modeling, from Dataro, identifies this donor as likely to become a recurring giver based on giving history and engagement data. Donor data is continuously analyzed by Dataro to surface strong monthly giving candidates, placing them into a segmented list.
The Decision
DGD’s integrated system automatically flags this candidate, within Engaging Networks, adds them to a dedicated recurring giving journey, and excludes them from other fundraising journeys. Clear rules remove the need for manual list building by the fundraising team.
The Experience
The donor receives a small number of recurring giving emails that:
• Acknowledge their past support for IMC’s mission and share relevant impact stories
• Invite monthly giving as a way to provide ongoing support
All emails are written by the IMC team and approved in advance.
The Exit
The journey stops if the donor:
• Becomes a monthly donor or makes another gift
• Takes an action indicating outreachshould pause
Donors are not left in journeys that no longer make sense.
Targeted Messaging
in Action
Once donors are identified by Dataro’s predictive modeling, they automatically enter a recurring giving email journey in Engaging Networks. Each message is carefully written by the IMC team to highlight the impact of monthly support and invite donors to become part of a dependable community of responders.
The Outcome
Each week, new donors who are “ripe” for a recurring ask are identified and added to the journey. We expect this ongoing flow to give IMC’s recurring giving a measurable lift. The program has just launched, so we’ll report back as results start to come in.
AI-Driven Donor Targeting
Predictive modeling identifies donors most likely to become recurring givers.
Seamless Data Integration
JourneySync automatically syncs Dataro’s high-value donor list into Engaging Networks.
Automated Recurring Giving Journey
Qualified donors are added to a pre-built journey with no manual effort.
Human-Crafted Messaging
While AI selects the audience, all strategy and email content are created by real fundraising experts.
Ongoing Optimization
New high-potential donors are flagged weekly, supporting long-term recurring giving growth.
Real-Time Data Sync
Donor scores from Dataro automatically sync into Engaging Networks using JourneySync, ensuring supporters enter the right fundraising journey without manual intervention.
Ready to explore your donor journeys?
See how we can help you combine AI insights with human-centered fundraising strategy. Get in touch.
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- International Medical Corps (IMC) has the goal of growing their recurring giving program. As an organization that responds to emergencies around the world, having a strong base of recurring donors helps them plan ahead, act quickly, and maintain support even when the news cycle shifts. They knew there were donors in their database who would likely say yes to a monthly gift—they just needed a better way to find them and communicate with them.
