By: Keisha Hartman
Do-it-yourself (DIY) fundraising is an important initiative for many nonprofits because of the flexibility supporters have to start a fundraiser. Looking to improve upon your existing strategy? We’ve listed our top things to consider when building a successful DIY program.
DIY fundraising is flexible, personalized, and can also be an acquisition tool. Fundraisers can choose to fundraise for anything. They can hike a mountain and ask for donations for every foot of elevation climbed or raise awareness for animal cruelty and bake vegan cookies to sell at a bake sale. When choosing a platform to use, ensure that fundraising pages are easy for your supporters to set up and integrate with your database.
Fundraisers should have the flexibility to set up their page and solicit donations on your behalf with little to no barriers to start. Because donors tap into their own network of family and friends, your reach is far more than just sending out an email campaign and asking supporters to make a donation.
DIY fundraising can either be evergreen (available all year round) or campaign (focused on a specific time frame and could be directed towards a specific initiative).
You have your site ready to go, so how do you find the right fundraisers? Start with what you know about your current supporters. Then tailor your messaging to these individuals to be your ambassadors and/or exclusive partners to help kick start your DIY fundraising program.
When marketing your DIY program, you’ll want to use an integrated multi-channel promotion strategy:
You have people signed up and recruited, now what? You want your participants to feel empowered and encouraged, so set them up for success and provide support throughout their campaign by utilizing:
Participant Toolkit and Assets
Create a toolkit with your mission, logo, branded images, social graphics, and impact statements to help your supporters craft their personal stories. We like to think of this as a hub vs a big pdf download where the fundraiser has to search the document. Instead, create a webpage where participants can easily download assets.
Keep your fundraising motivated through these tactics:
Create a Sense of Community
Create a group with tips, inspiration, and exclusive updates. We’ve seen nonprofits use volunteers to help moderate the group and only Team Captains or individual fundraisers are allowed to join the group to help keep it intimate and manageable. Consider hosting a virtual kick-off call or happy hour for participants
Thank You Plan
Your strategy should include a proper thank you plan:
DIY fundraising is a powerful way to raise support, engage donors in new ways, and reach much larger audiences. Thinking of starting a DIY program or looking for fresh ideas to improve upon your current strategy? Let’s chat!