Digital Strategy for Healthcare
What does Digital Strategy include?
Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.

Our digital programs go beyond direct mail companion emails
Discover how others used Digital Strategy to reach their goals:
- Children’s Wisconsin wanted to enhance their marketing emails beyond the sample blocks provided by Engaging Networks. The goal was to create blocks with new and unique designs that were still easily customized within the email builder and would look and function across various email clients.
- The Food Bank of Central Louisiana set out to elevate its donor experience and improve internal fundraising operations. To achieve this goal, they decided to move from DonorPerfect to Fundraise Up, seeking a more intuitive platform for staff and a more engaging, customizable giving experience for donors.
- When it comes to digital engagement, a well-designed downloadable can do so much more than grow an email list. With the right strategy, a single asset can spark conversations, deepen donor relationships, and stay relevant long after an initial campaign ends. At Doing Good Digital, we help organizations think beyond one-time downloads—designing resources that are not only timely and valuable but also flexible enough to support year-round engagement. Explore how we turned simple digital tools into powerful, multi-purpose assets that drove awareness, stewardship, and long-term connection.


Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
3 Ways to Prime Your Audience for the Giving Season
Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly you are seeing […]3 Models to Structure Your Digital Grateful Patient Program
We covered the fundamentals of digital grateful patient programs in a previous post and showed how these fundraising programs can yield big benefits for healthcare organizations. Now let’s drill down to examine three common models for your digital grateful patient program.How To Create Compelling Content for Your Digital Grateful Patient Program
We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are several types that can […]