Children’s Wisconsin Made Giving Day Unforgettable with a 9-Part Email Series, Real-Time Thermometer, and Custom Landing Page
Children’s Wisconsin launched a dynamic Giving Day campaign featuring a custom landing page with emotional storytelling, interactive tools, and a seamless donation experience. A nine-part email series, enhanced with engaging visuals and donor quotes, built momentum throughout the campaign. This innovative approach successfully blended technology and storytelling to drive donor engagement.
Project Highlights
Unique landing page
Email campaign strategy
Use of animations in email headers and landing page
Our Solution
Landing Page
Created a custom landing page with Engaging Networks. The page featured a seamless donation experience, downloadable social media kit, real-time animated thermometer to track progress, and heartfelt patient stories to connect with donors emotionally.
Email Campaign
A nine-part email series was designed to create momentum before, during, and after Giving Day. These emails featured custom enhancements such as a countdown clock, an animated thermometer, and quotes from donors. Emails were followed by an autoresponder as an additional touchpoint with donors.
Abandoned Cart Email
An abandoned cart email was also sent to people who clicked on the donation form but didn’t donate. This email had the highest click-through rate despite being sent to a smaller audience group.
The Results
We were able to help Children’s Wisconsin create and launch a customized campaign that blended storytelling with innovative tools. This enabled them to push Giving Day to their donors in a refreshing way.
Looking for fresh ways to engage your donors with innovative digital campaigns?
Let’s make your Giving Day unforgettable.
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