Digital Strategy for Nonprofits
What does Digital Strategy include?
Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.
Our digital programs go beyond direct mail companion emails
Donor Journey
Craft personalized donor paths that capture and sustain interest, maximizing donor retention and value —automating and streamlining along the way.
Mid Level Journey
Target mid-level prospects with tailored communications and engagement to promote upgrades or warm them up for 1:1 outreach.
Acquisition & List Growth
Expand your donor base through digital acquisition campaigns that include quizzes, downloads, message boards and unique content that attract and convert.
Additional Automations
Leverage automation to maintain consistent communication and efficiently manage donor interactions.
Artificial Intelligence
Utilize artificial intelligence to analyze your historical campaigns and results, so that we can create content that is relevant and more likely to convert.
"In addition to being highly professional, fun, and holding themselves accountable for delivering high quality work, the team at Doing Good Digital has been a valuable partner in our efforts to build and scale up digital philanthropy outreach across our growing system of hospitals and clinical centers. The Doing Good Digital team has integrated smoothly into our existing direct response fundraising program, helping our digital strategy become more robust. Thanks to their expertise, during a time when resources are tight, especially in health care, our DGD team has consistently come to the table with a positive and creative approach that has helped us maximize our impact while staying on budget. They have helped us develop more efficient production work streams and provided regular analysis, keeping our decisions strategic and informed by data. We feel fortunate to have them as part of our team!"
"As a development director with little to no professional experience in digital fundraising and marketing, our partnership with Doing Good Digital was just what our food bank needed. After attending Feeding America’s Digital Strategy Institute in 2023, we learned that we didn’t need to know how to do everything ourselves but could partner with an experienced agency. That’s exactly what we found with Doing Good Digital. They provide the expertise and tools we need to enhance our digital acquisition, retention, and engagement programs."
“A true partner. We love working with Doing Good Digital! Their team is not only super skilled in digital marketing but also genuinely passionate about helping us achieve our mission. They've been friendly, creative, and incredibly effective since day one. Thanks to their innovative strategies, our fundraising efforts have soared, and we’re connecting with more people than ever. They understand what nonprofits need and go above and beyond to ensure our success. We can't recommend Doing Good Digital enough—they're simply the best!”
Discover how others used Digital Strategy to reach their goals:
- Children’s Wisconsin wanted to enhance their marketing emails beyond the sample blocks provided by Engaging Networks. The goal was to create blocks with new and unique designs that were still easily customized within the email builder and would look and function across various email clients.
- The Food Bank of Central Louisiana set out to elevate its donor experience and improve internal fundraising operations. To achieve this goal, they decided to move from DonorPerfect to Fundraise Up, seeking a more intuitive platform for staff and a more engaging, customizable giving experience for donors.
- When it comes to digital engagement, a well-designed downloadable can do so much more than grow an email list. With the right strategy, a single asset can spark conversations, deepen donor relationships, and stay relevant long after an initial campaign ends. At Doing Good Digital, we help organizations think beyond one-time downloads—designing resources that are not only timely and valuable but also flexible enough to support year-round engagement. Explore how we turned simple digital tools into powerful, multi-purpose assets that drove awareness, stewardship, and long-term connection.
Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
6 Things Your Nonprofit Should Do Now That Google Changed Its Mind on Cookies
In a surprise turn, Google has officially abandoned its plan to phase out third-party cookies in Chrome, opting instead to continue offering users the ability to enable or disable them through browser settings.
Have an Upcoming in person event? Don’t Forget to Whitelist Your IP!
If your team is hosting an event soon—whether it’s a gala, a walk, or just a day when a lot of people are making donations from the same place—here’s something you don’t want to overlook: make sure your IP address is whitelisted.
3 Reasons Why A/B Testing Matters
A/B testing is a game-changer for nonprofits looking to optimize their email campaigns. By experimenting with different elements—such as subject lines, calls-to-action (CTAs), and content—organizations can boost engagement, improve conversions, and maximize their outreach impact.
