Digital Strategy for Nonprofits
What does Digital Strategy include?
Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.

Our digital programs go beyond direct mail companion emails
Discover how others used Digital Strategy to reach their goals:
- Nationwide Children’s Hospital Foundation wanted to increase the number of recurring donors through their online giving form. The goal was to encourage one-time donors to consider joining their community of monthly supporters by introducing a frictionless and engaging upsell experience directly within the donation process.
- As part of NYU Langone Health’s ongoing digital campaigns, we were looking for a new way to bring their AI storytelling to life, something that felt more interactive and personal than a typical email or landing page.
- To celebrate Nurses Week, NYU Langone Health wanted to create an engaging, interactive experience that both honored their nurses and inspired their community to take part. The goal was to design a digital space where supporters could share heartfelt messages of gratitude, connect with the larger NYULH community, and ultimately drive donations to support initiatives.


Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
From Year-End Giving to 2026: A Mindful Nonprofit Strategy
The fourth quarter of the year is upon us. For many non-profits, this means it’s game time for reaching annual fundraising revenue goals through a variety of compelling giving season campaigns.Top Tips for Giving Tuesday
As we are quickly approaching Giving Tuesday, here is a round-up of some of our favorite posts to review as you plan for the campaign.5 Digital Ways to Thank and Keep Your Giving Tuesday Donors Engaged
Surveys are a tried-and-true way to engage donors and collect feedback, but what if you could do more than send a form with checkboxes?











