Nationwide Children’s Hospital Foundation Grew Its Sustainer Program Using a Monthly Donor Upsell Lightbox
Nationwide Children’s Hospital Foundation wanted to increase the number of recurring donors through their online giving form. The goal was to encourage one-time donors to consider joining their community of monthly supporters by introducing a frictionless and engaging upsell experience directly within the donation process.
Our Solution
Finding the Right Strategy
Our team at Doing Good Digital started by mapping out how we could make the monthly giving option feel both natural and inspiring. We reviewed giving trends, identified ideal ask ranges, and created suggested amounts that encouraged donors to take that next step toward becoming monthly supporters
Design That Inspires Action
Next, our designers brought the strategy to life with a bold, heartfelt lightbox that appears just before donors confirm their gift. Featuring a strong image and message — “Please consider a monthly gift” — the design feels like a natural part of the giving journey, not a disruption. It reminds donors that becoming a monthly supporter helps even more children every single month.
Smart, Seamless Development
Behind the scenes, our developers built and launched the lightbox in Luminate Online, ensuring everything ran smoothly across devices and browsers. Donors can easily switch from a one-time gift to a monthly gift with just one click — no extra steps, no confusion.
Tracking and Optimization
The new upsell feature includes a custom donation data element that tracks when donors interact with the lightbox and whether they choose to upgrade to a monthly gift. This added layer of data gives the Foundation valuable insight into donor behavior and provides a strong foundation for future testing and optimization.
Project Highlights
Strategy Development
Defined custom ask ranges and upsell approach.
Data Integration
Defined custom ask ranges and upsell approach.
Ready To Grow
Foundation in place for continued optimization.
We were able to help Nationwide Children’s Hospital Foundation strengthen their recurring giving program by adding a lightbox upsell feature that encourages one-time donors to become monthly supporters. While it’s still early, the Foundation now has a seamless, data-driven system for promoting sustained giving.
The new functionality makes it easy for donors to upgrade their support and gives the team clear insights into how donors interact with the upsell experience. This foundation sets the stage for ongoing testing, optimization, and long-term growth in monthly giving.
Ready to Connect?
Inspired to strengthen your monthly giving program? Our team can help you strategize, design, and build your next great donor experience.
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