By: Lisa Ng
Looking for content ideas and inspiration for your non-profit? We’re sharing a few of our favorite ideas to integrate into your social feeds, blog or newsletter.
1) SHARE YOUR IMPACT
Consistently share heartwarming stories of how your organization is making an impact. Show people how their donations make a difference. Seek out positive and uplifting stories. Don’t be afraid to create a longer Facebook or Instagram post or turn one of these stories into a dedicated blog post.
I like to line-up my social media content shares with the dates of an e-newsletter blast or direct mail appeal by repurposing the photos, wording and other content to go up around the same time. This way your supporters see a consistent message and imagery from your organization during a campaign.
Want to reach more people? Boost your Facebook post with even a $5-10 budget to reach fans of your page and their friends.
2) DO A FOLLOW-UP STORY
Do you have a success story that you can follow-up on? Did a rescue pup find a new home? Is a patient from your hospital now thriving? Share those follow-up stories and showcase your impact.
3) PROFILE YOUR VOLUNTEERS
Take a moment to profile one of your long supporting volunteers in either a Facebook, Instagram or blog post. Cover the basics like the who, what, where and why. Let your volunteers tell their personal story on why your organization is meaningful to them, why they got involved, and how they offer their support. Don’t forget to also spotlight current volunteer opportunities too.
4) INTERVIEW YOUR TOP FUNDRAISERS
Do you have a top consistent fundraiser for an event every year? Ask if he or she would be open to a Q&A interview for your blog or newsletter. Similar to profiling one of your volunteers, let them share their personal story and their fundraising tips to inspire and encourage others.
5) SHARE YOUR BEST FUNDRAISING TIPS
Are you hosting a peer-to-peer fundraising event? Share your best fundraising tips to encourage, support, and acknowledge your participants. Tips can include suggestions on how-to host a DIY event (like a bake sale, garage sale etc) to help towards their personal fundraising goal or take a moment to remind participants to share links on social media to their personal page.
If you have coaching emails set-up for your peer-to-peer event, don’t be afraid to repurpose these tips into shorter content pieces for your social feeds.
6) POST PHOTOS FROM YOUR EVENT / FUNDRAISER
Did you recently host an event or fundraiser? Don’t hold on to the photos for too long! Make sure they go up on your blog, website or Facebook feed within a few days to showcase your gratitude and money raised. Participants will often check your social feeds the next day for photos from the event. At the same time, you can mention that you are still accepting donations.
7) GO BEHIND-THE-SCENES
Show us what it’s like behind-the-scenes of your organization! How does intake work? Introduce your staff. Consider shooting a video where people can see that real people are behind the computer screens and communication that comes from your non-profit.
8) SHOW-OFF YOUR SERVICES
Profile a different service every week that your organization offers. Let donors know this is how you make an impact and educate the public on what services are available to them. Make sure to always use a great looking photo to catch a reader’s eye.
9) THANK YOUR CORPORATE DONORS
In addition to thanking your donors, make sure to thank your corporate donors for their contributions! Ask for a photo of all the office staff to share on your Facebook feed and quote them on why they chose your organization to support.
10) CHECK YOUR FACEBOOK + SOCIAL MENTIONS
Make sure to check your Facebook mentions to look for useful content others have posted which could be a great fit for your page. DO login to Twitter to see if there’s anything you could retweet or re-post on your Facebook page. Same with Instagram – look for photos you can regram, retweet or re-post with permission from the original poster.
Check-in with your social media influencers and supporters and see if there is any content you can repurpose for your channels.
11) REMIND SUPPORTERS OF YOUR NEWSLETTER
Do you have a newsletter? Remind your fans and followers that it exists and share a link of how they can sign-up if they are not already on the list.
12) CROSS-PROMOTE YOUR SOCIAL FEEDS
Don’t be shy about asking your followers on Facebook to also follow you on Instagram or Twitter or vice-versa. It’s a great way to build your following, but you also have to remember to ask every once in awhile.
13) SPOTLIGHT ON ADVOCACY
Do you currently have an advocacy campaign that you are currently trying to rally support for? Make sure to share that message and your goal consistently across all your social channels with a call-to-action on how followers can show their support.
14) FIND A PROFESSIONAL PHOTOGRAPHER
Are you struggling with finding great photography to post consistently on your Instagram account or other social media feeds? My best advice would be to partner with a professional photgrapher. Perhaps he or she could be a volunteer or make a donation in-kind. Have them come in one day a month and have them shoot 20-30 photos around your organization that you can bank and have ready to use on social media.
Tools like Buffer or Later lets you schedule your tweets and Instagram photos in advance. Batching these tasks at the start of the month takes the pressure off you to post consistently. I like using Facebook Scheduler to directly schedule my posts so I can see what the photos will look like in preview.
15) THE BENEFIT OF A BLOG
Having a blog is a great place for your stories to live. You can promote a link across all of your social channels and repurpose the content for your newsletter. It’s also a great archive for your supporters to learn more about you and for you to share the most recent news for your organization.
Blogs are generally more interesting to read then a press release. At the same time, don’t be afraid to repurpose your press releases into a blog post and make sure to include lots of photos. Aim for an update at least once a week if you decide to go with a blog.
Need help with your social media strategy for your non-profit? Contact us over here at Doing Good Digital and let us know how we can help!
Do you have a digital content idea that performs well with your supporters? What type of social media content resonates well for your non-profit?