Cincinnati Children's Hospital
TeamRaiser Enhancement
Cincinnati Children’s Hospital wanted to enhance their Annual Walk in Blackbaud TeamRaiser® by introducing custom QR codes. This custom feature was designed to simplify the process of sharing personal and team fundraising pages within participants' networks, thus hoping to boost fundraising and recruitment efforts.
Our Solution:
Personal and Team Fundraising Pages
We integrated custom QR codes on both personal and team fundraising pages, making them downloadable and scannable. This feature significantly eases the sharing of these pages, particularly through mobile devices, enhancing participant engagement.
Participant Center
The custom QR codes were strategically placed in two key areas within the participant center: on the homepage and within the email module. This placement allows participants to effortlessly access, download, and share their QR codes directly through emails, expanding their reach to their network.
Autoresponders and Email Messages
We also enabled the use of QR codes in autoresponder and email communications, allowing Cincinnati Children’s Hospital to effectively communicate this new capability and highlight it to their participants.
Tracking parameters
The custom QR code was equipped with tracking parameters, including Luminate source and subsource codes as well as GA UTM parameters. This addition enables Cincinnati Children’s Hospital to accurately track and analyze the interactions resulting from the use of these QR codes, providing valuable insights into their effectiveness.
65
Direct Interactions
23
TeamRaiser Registrations
20
Donations
22
Luminate Registrations
Platforms
Blackbaud Luminate Online®
Blackbaud TeamRaiser®
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