How Doing Good Digital Turned Email Build Time Into Strategy Time
Doing Good Digital’s email production team has spent years hand-building HTML emails for nonprofit and healthcare clients. The emails were strong and they looked great, but they took a long time to build. We wanted a tool that could save that time so we could spend it on more strategic work instead: segmenting audiences, setting up A/B tests, shaping donor journeys, that kind of thing.
So we set out to build a tool that takes the files clients already send us and turns them into production-ready email code automatically. No change to how clients work with us. No change to how we review what goes out the door.
Project Highlights
67%
FASTER BUILD TIME
Build time per email dropped from 30-plus minutes to about 10.
9
CLIENTS USING IT
Nine client emails are already seeing faster turnaround in production.
100%
YOUR OWN TEMPLATE
Each version is custom built to the email template you have already approved.
Our Solution
Built Around the Template You Already Approved
We build a custom version of the tool for each client, wired to the email template your team has already reviewed and signed off on. The output is standard HTML, so it drops into Blackbaud Luminate Online, Salesforce Marketing Cloud, or whatever tool your program runs on.
The Same Files You Already Send Us
The tool reads the Google Doc copy and UTM spreadsheet your team already sends over. There is no new format and no extra step on your end.
Handles the Repetitive Stuff
It generates symbol codes, heading formatting, segment switching, UTM link injection, and stationery wrapping automatically.
No AI Anywhere in the Process
This is automation, not artificial intelligence. The tool follows a fixed set of rules, which means your copy, your donor data, and your campaign plans never get sent to an AI model or used to train one.
Human Review, Every Time
Every generated email is still meticulously reviewed by a Doing Good Digital team member, QA’d in Litmus, and checked link by link to verify every UTM before you see a proof.
Hours Back for Strategy
The time we stop spending on code goes straight into the work that moves results: tighter segmentation, real A/B tests, and smarter donor journeys.
The Results
We were able to help our clients build stronger email programs by automating the repetitive parts of HTML email production and reinvesting the saved hours into strategy. Build time per email dropped from 30-plus minutes to about 10, and multi-email campaigns that used to take a full day now wrap in the same afternoon.
Nine clients are already building this way, with faster first proofs and the same QA and sign-off process they have always had. The difference shows up in the conversations we have with them. Instead of talking about build timelines, we are talking about which segments should get which message and what to test next.
FAQ
No. Send the same Google Doc copy and UTM spreadsheet you always have, in the same format.
No. The tool is rule based automation, not artificial intelligence. Your copy and campaign details are never sent to an AI model, stored by one, or used to train one.
Yes. Every email is reviewed by a Doing Good Digital team member and QA’d in Litmus against your stationery before you see a proof.
No. The tool produces standard HTML email code built on your approved template, so it works with any HTML email platform, including Salesforce Marketing Cloud.
It goes back into your program. That usually means deeper segmentation, A/B testing on subject lines and asks, and more planning time for donor journeys.
Ready to Get Those Hours Back?
Is your email team spending way too much time building emails? We can build you a version of this that works the way you already work. Let’s chat.
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