Raising money online with TeamRaiser just got easier with Blackbaud and Facebook’s integration of fundraising and engagement solutions. This major Blackbaud announcement follows a pilot integration involving three nonprofits — JDRF, National Multiple Sclerosis Society and Susan G. Komen. They are using the new Facebook Fundraisers API in conjunction with Blackbaud’s system.
WHAT IS THE FACEBOOK INTEGRATION?
Prior to the integration, nonprofits wanting to leverage Facebook to raise funds online had a difficult time managing the donor data with their CRM. It became a challenge to tie Facebook donations to an existing campaign outside Facebook.
This new integration allows organizations to leverage the reach of the Facebook platform while managing, processing, and recording those donations directly in TeamRaiser. Users are now able to create a Facebook fundraiser with one click in the participant center.
Donations are then completed within Facebook, however TeamRaiser remains the backend to process the donation. The dollars raised will be displayed on both the TeamRaiser and Facebook fundraising pages.
Event supporters can now simultaneously solicit donations via their own social networks and their TeamRaiser pages, while nonprofits can view and manage Facebook transactions within TeamRaiser.
HOW WILL THIS INTEGRATION HELP YOUR ORGANIZATION?
What does this actually mean for your organization? Blackbaud has reported the following benefits from its pilot nonprofits:
- Improved Donor Experience
Donors will no longer be redirected to a TeamRaiser page to donate; instead they will remain in Facebook’s interface to complete the shorts steps require to make a donation.
- Seamlessly Manage Fundraising Campaigns
You no longer have to worry about getting the information back into your CRM. Dollars raised from Facebook are automatically reflected within the TeamRaiser campaigns and reporting.
- Increase in Dollars Raised
Facebook Fundraisers are considered native content, which means they get higher reach in the News Feed vs. an external share. This allows participants to meet their goal faster by easily reaching their Facebook friends.
The TeamRaiser and Facebook integration addresses the important requirements of nonprofits to have an automated, cost effective way to leverage the Facebook platform while still managing the data and funds in TeamRaiser. By spring of this year, Blackbaud plans to roll out the integration to all US-based TeamRaiser customers and eventually over to other platforms and internationally.
How Can We Help?
Doing Good Digital is a Blackbaud certified Solution Provider. We can build or update TeamRaiser websites for runs, walks, rides and DIY events. Our team has built dozens of TeamRaiser event websites and have consulted on strategy, key messages, imagery and copy that drive results. We would love to help you with your project! Drop us an email using our contact page.
What you think of the integration? Have you had positive or negative feedback? Is this something you plan on implementing within your organization?