A Guide to your Luminate Online® Rebrand
Introduction
A rebrand can feel like a huge lift—new logo, colors, fonts, and messaging all need to come together across your channels. If you’re using Blackbaud Luminate Online® (LO), that rebrand extends into your donation forms, Blackbaud TeamRaiser® events, emails, and every other supporter touchpoint.
The good news: with a phased approach, you can make the transition smooth and organized without breaking anything mid‑campaign. Better yet, you don’t have to do it all at once. Start with the high‑impact pieces, then fold in lower‑priority updates as time and capacity allow.
Phase 1: Prep for Your Luminate Online® Rebrand
Once your new brand is finalized, the first step is preparing Luminate Online® so the transition is smooth.
Get Your Assets Ready
- Final logo files (transparent PNGs, SVGs if possible).
- Color palette in HEX/RGB (and accessible alternatives).
- Brand fonts—or web‑safe backups if your brand font isn’t supported in email or web.
- New website designs for reference.
Think About Digital Realities
Dark Mode Alert: Many supporters read emails in dark mode. Have alternate logo versions ready (especially if your main logo is dark or has fine lines).
Check colors against accessibility standards so text stays readable.
Make sure logos work in small spaces and on different backgrounds.
Phase 2: Audit Your Luminate Online® Setup
Before you touch anything, identify where the current brand lives and decide what to tackle first.
Where Branding Shows Up
- Wrappers (donation forms, Blackbaud TeamRaiser® events, Participant Centers, PageBuilders, events, surveys).
- Stationery (email stationery, eCards, autoresponders, system messages).
Prioritize the Essentials
- Focus on assets that are actively in use or supporter‑facing right now.
- Archive or unpublish outdated assets, forms, and pages—this is a perfect time to clean house.
Phase 3: Redesign
This is where the updated brand takes shape in LO.
- New wrapper designs that match the brand’s colors, fonts, and style.
- Layout improvements for readability, spacing, and mobile use.
- Consistent application of typography, color hierarchy, and imagery.
The redesign ensures that the rebuild isn’t just a logo swap—it’s a better experience overall.
Phase 4: Rebuild
With designs ready, the updated brand gets applied across priority assets.
- New wrappers implemented for top‑priority forms and events.
- Stationery rebuilt for email templates, tested across major clients and in dark mode.
- Content moved into the updated designs, with thorough testing at each step.
Phase 5: Launch
Once everything is tested, this is when everything goes live.
- Replace old wrappers with the new branded versions on all active forms.
- Consider a staggered rollout—launching a few high‑traffic assets first, monitoring for issues, then rolling out the rest.
- Continue phasing in lower‑priority items until everything matches the new bran
A rebrand in Luminate Online® is more than a fresh coat of paint—it’s a chance to make supporter interactions more consistent, accessible, and engaging. A phased rollout lets the brand shine without slowing down active campaigns.
– DGD
