Kids Mental Health Foundation Ecommerce Store
The Kids Mental Health Foundation wanted to redesign their ecommerce store on Blackbaud Luminate Online® to enhance user experience and ensure mobile responsiveness across devices. The goal was to integrate internal and external products seamlessly into a unified platform while incorporating special features such as filters for store and product types. Additionally, the redesign aimed to boost overall fundraising efforts by providing a more engaging and user-friendly shopping experience.
Our Solution:
Phase 1: UX Flow
The project began with a detailed analysis of KMHF’s needs and existing pain points. We developed an intuitive UX flow to ensure users could easily navigate the store, find products, and complete purchases. Special attention was given to optimizing the shopping experience for both internal store items and external partner products.
Phase 2: Design
Our design team developed a modern, clean interface that aligned seamlessly with the organization’s branding. The design featured intuitive filters to allow users to sort by store and product types and showcased a visually appealing layout for promotions and related products. Built with flexibility in mind, the layout allowed for the future inclusion of additional filters and product categories. Seasonal highlights were also incorporated into the design to drive engagement during peak fundraising periods.
Phase 3: Development
Our development team leveraged Luminate Online’s ecommerce capabilities and introduced customizations to bring the design to life. We implemented cohesive functionality for displaying both internal and external products, ensuring external items seamlessly linked to external partner websites. Additional features included filters for store and product types, dedicated pages for each filter category, promotional options, and related product suggestions, all designed to enhance usability and engagement.
Phase 4: Launch
The new store was successfully launched, replacing the outdated store on the KMHF website. Pre-launch testing ensured smooth functionality and optimal performance. The platform was designed to meet all fundraising and usability goals, ensuring a seamless experience for users from day one.
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