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Using AI to Create Personalized, Automated Donor Journeys
We’ve created a practical guide to help your nonprofit build smarter, AI-powered donor journeys that feel personal and perform at scale. This resource explores how to combine data, automation, and thoughtful strategy to strengthen engagement and boost long-term fundraising results.
What you’ll get:
- Actionable strategies to build AI-powered, personalized donor journeys
- Best practices for automating content while maintaining a human touch
- Expert tips on segmenting audiences for higher engagement and ROI
- Real-life examples of journeys that drive retention and donor growth
We’ve created a practical guide to help your nonprofit build smarter, AI-powered donor journeys that feel personal and perform at scale. This resource explores how to combine data, automation, and thoughtful strategy to strengthen engagement and boost long-term fundraising results.
Plan smarter, not harder, with this comprehensive calendar of healthcare-related holidays. These dates provide opportunities to connect with your audience through timely, relevant campaigns while supporting your fundraising goals.
We’ve created a detailed guide to help your nonprofit strategically grow and nurture your mid-level donor program. This resource dives into actionable insights and best practices to strengthen donor relationships and maximize fundraising impact.
We’ve created a grateful patient report to help you implement or improve your digital grateful patient program at your hospital foundation.
We’ve crafted a comprehensive guide to help your nonprofit effectively implement digital fundraising strategies. This resource offers actionable insights and best practices to enhance your online campaigns, boost donor engagement, and drive meaningful results.
We’ve created a Peer-to-Peer Fundraising Guide to help your nonprofit build, execute, and optimize successful peer-to-peer campaigns. This comprehensive resource is packed with actionable strategies and best practices to engage supporters, amplify your reach, and boost fundraising results.
We often get asked why an organization should partner with a digital fundraising agency. Most direct mail firms can offer digital services that complement their direct mail efforts. So, why would you need a separate digital agency?
We’ve created an Accessibility Testing Checklist for Donation Forms to help your nonprofit ensure an inclusive and user-friendly donation experience. This guide provides actionable steps to identify and address accessibility barriers, making your donation forms more accessible to all donors.
We’ve developed a comprehensive guide to assist your nonprofit organization in effectively building and expanding your email list. This resource offers strategies tailored to various sectors, including healthcare, to enhance your outreach and engagement efforts.
We’ve developed an Email Accessibility Checklist to help your nonprofit ensure that every email you send is inclusive and accessible to all. This resource provides practical tips and guidelines to optimize your email campaigns for readability, usability, and engagement.
We’ve created Free Annual Giving Calendar Template in Google Sheets to help you organize your annual giving communications. A well-organized calendar will not only keep you sane, but also can help identify any strategic gaps in communication.
We’ve created an SEO Page Content Checklist and Template to help your nonprofit optimize website content for search engines. This resource provides actionable guidelines and a ready-to-use template to improve your online visibility and attract more supporters.
We’ve created Free TeamRaiser Badge Templates to help your nonprofit motivate and reward fundraisers with visually appealing, customizable badges. These templates are designed to enhance your peer-to-peer fundraising campaigns, driving engagement and encouraging supporter participation.
Join us and learn actionable strategies to enhance inclusivity and usability in your fundraising efforts. Help ensure that your nonprofit is in compliance with accessibility standards.
Curious about how a digital grateful patient program can elevate your fundraising strategy? If you’ve been unsure where to start, this recorded webinar walks through how hospitals can automate, personalize, and strengthen the donor journey. Watch now to learn how to turn patient gratitude into meaningful support through a digital-first approach.
The Digital Fundraising Podcast by Doing Good Digital offers practical insights and expert tips for nonprofit professionals looking to boost their fundraising through digital strategies. Covering topics like automation, donor engagement, and campaign optimization, each episode provides actionable advice to help organizations navigate and thrive in the digital fundraising space.
Paul St. Onge and Mitch from Chariot discuss donor-advised funds (DAFs), including where DAF giving takes place across digital channels, how nonprofits can leverage DAFs throughout the donor journey, and actionable ways to incorporate DAFs into year-end fundraising campaigns.
Watch the on-demand replay of our email deliverability webinar! In this engaging Q&A-style session, we dive into the key factors that influence whether your emails reach the inbox or end up in spam. You’ll learn what email deliverability truly means, the most common mistakes nonprofits make, proven best practices for increasing engagement, and practical steps to improve your overall email strategy.
The “Light Up the Lawn, Light Up a Life” campaign, presented at the 2025 Woodmark Summit by Nationwide Children’s Hospital Foundation and Doing Good Digital, exemplifies how storytelling and technology can drive impactful fundraising. Launched in November 2022, the campaign featured over 180 illuminated butterfly sculptures on the hospital’s lawn, creating a nightly interactive light show. Each donation of $10 or more triggered the lights, providing donors with an immediate visual connection to their contribution. To delve deeper into the campaign’s strategies and outcomes, view the full presentation deck here.
