Royal Alexandra Hospital Foundation
eNews Redesign
Services
- Luminate Online Services
- eNews Redesign
Platform
- Luminate Online
Client Objective
Royal Alexandra Hospital Foundation supports five medical centers and each location provides care for different demographics. Since all of the centers have different messaging that caters to their specific audience, the Foundation was looking for an updated and modern eNews template for each one that could be customized based on the ongoing events and information at the time of the email send.
Our Solution
Since each center has its own branding, we worked closely with the Foundation to come up with a template for each one that encompassed all information that might need to be addressed in their eNews.
The solution to this was to create a redesigned eNews template that featured any message styling that might be needed. This included sections to highlight stories and blog posts, list upcoming events and promote ways to get involved in the center’s philanthropic endeavors.
Additionally, to ensure flexibility with various parts of the template, we provided icons that could be switched out depending on the messaging that needed to be conveyed.
Project Highlights
The Results
The result of our collaboration was six branded email templates that utilized the colors, fonts and logos for each of the centers. In addition to the templates, we provided the foundation with eight brand-styled icons that could easily be switched out in the sections that have varying types of information.
