A New Logo for Richstone Family Center’s 50th Anniversary
The Challenge
Richstone Family Center was approaching a significant milestone, their 50th anniversary, and needed a commemorative logo that felt celebratory without straying too far from their established brand. The mark had to work across a wide range of applications while respecting an identity audiences already recognized and trusted.
Our Approach
Honor the existing brand
We began by identifying the most recognizable elements of the current logo to ensure continuity and brand recognition. The existing logo was composed of a broken heart logo mark and hand-written tagline.
Design for flexibility
The logo was built as a modular mark, allowing it to scale cleanly across digital, print, and environmental uses both with and without text. The original mark was unable to scale to small sizes, so we rebuilt the mark adding space between the heart pieces.
Celebrate the milestone
Rather than redesigning the logo entirely, we focused on a subtle treatment that felt special without competing with the heritage of the brand. Adding 50 and gold to the system allowed Richstone to celebrate their 50th year without reestablishing themselves with a new logo mark.
The anniversary mark was designed to integrate seamlessly with existing brand assets while standing out during milestone communications.
The japanese art of Kintsugi (golden joinery) was the inspiration for the mended broken heart logo. Used as a metaphor for human resilience, Kintsugi was the perfect direction to establish a refreshed brand mark that had meaning.
In addition to the 50th Anniversary version, for the anniversary year, we created additional versions for use after. These included a primary horizontal lockup and a one-color variant.
The Outcome
The 50th anniversary logo gave the organization a clear and cohesive way to celebrate an important milestone. The mark was used across digital, print, and event materials throughout the anniversary year, and beyond. Designed with flexibility in mind, the logo was easy for internal teams to apply across a variety of uses.
Provided a cohesive anniversary mark used across all 50th-year communications
Maintained brand consistency while introducing a celebratory moment
Enabled easy adoption across teams
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