Ovarian Cancer Canada
Data Automation
Our goal was to take a tedious, manual process off Ovarian Cancer Canada’s plate and replace it with a seamless, automated system. Two of Ovarian Cancer Canada’s most popular WordPress forms were generating a steady stream of email sign-ups, but every week the OCC team had to log in, pull a spreadsheet of new leads, and upload it to Luminate Online (LO) just to trigger their welcome series.
We set out to build a direct connection between WordPress and LO so that every new supporter would flow instantly into the database and receive the welcome emails—no downloads, no uploads, no delays.
Our Solution:
Two Forms, Two Paths to Automation
Because each of Ovarian Cancer Canada’s forms was built with a different WordPress form builder, there wasn’t a single fix. One lived in Gravity Forms (GF), the other in Formidable Forms (FF)—so we designed two tailored solutions that ultimately delivered the same seamless result.
Resource Guide Request Form - Gravity Forms Integration
The Resource guide request form gave us the easier win. Gravity Forms offers an add-on that integrates directly with Luminate Online (LO).
After whitelisting the WordPress site in LO and adding the API credentials to the plugin, we could map every key field—first name, last name, email, address, and language—straight to LO Constituent 360 fields.
With a few clicks, each new submission now creates a constituent profile and adds the supporter to the correct LO Group, automatically triggering the welcome email series.
Understanding Your Risk Form - Formidable Forms Workaround
The Understanding Your Risk form required more creativity. Formidable Forms doesn’t have a ready-made LO integration, so we built a bridge to Gravity Forms:
- Bridge form: We created a lightweight Gravity Form containing only the important information to send to LO.
- Hidden embed: This bridge form was quietly embedded on the same page as the Formidable form.
- JavaScript hand-off: Using Formidable’s native merge tags, a small JavaScript snippet captures the important fields once the FF form is submitted and passes it to the hidden Gravity Form, which then sends the data to LO.
- Backend cleanup: To prevent old FF entries from piling up, we wrote a custom WordPress plugin that automatically deletes submissions older than a set number of days—keeping the site lean and automated.
Project Highlights
Significant time savings
Automated integrations eliminated weekly manual exports, giving the OCC team back hours every month.
Instant onboarding
New supporters are added to Luminate Online the moment they sign up, triggering the welcome series right away for consistent, timely touchpoints.
Richer supporter data
Beyond email addresses, the sync captures first and last name, mailing address, and language preference—strengthening segmentation and personalization.
As a result, both forms now feed directly into Luminate Online in real time, meaning Ovarian Cancer Canada no longer needs to pull weekly CSVs or manually upload leads. Every new supporter is added to the database and welcomed within minutes of signing up—saving the team hours of ongoing manual work and freeing them to focus on higher-level strategic tasks.
Looking to free up time on your team?
Get in touch with us today to see how we can help you get started.
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