NMDP
Donation Form Rebrand
As the National Marrow Donor Program (NMDP), formerly known as Be the Match, underwent a rebrand, they required assistance in updating their Blackbaud Luminate Online™ assets to reflect the new brand identity.
Our Solution:
Taking Inventory
Given NMDP's extensive history with Luminate Online, they had accumulated a significant number of assets. To manage this effectively, we began by creating a comprehensive list of all assets. Then w categorized items by priority, considering factors like the last donation date on forms and the usage of email stationery.
This prioritization helped streamline our efforts. By identifying which assets were actively used by both administrators and donors, NMDP could clean up and unpublish pages no longer in use.
Aligning with New Brand Guidelines
With our priorities set, we adhered to the new NMDP brand guidelines to update each asset. This included, logos, colors, fonts, titles, name changes. We created quick mock-ups to ensure alignment with the brand before implementing the changes.
Testing and Implementation
To ensure a smooth transition, we used test forms and parameter to preserve the current assets until everything was ready for launch. This allowed us to conduct thorough testing while ensuring minimal disruption and accuracy in the updates.
Preparing for Launch
Ahead of launch day, we prepared a comprehensive list of assets to be published, identifying what needed to go live. As well as establishing redirects, ensuring all necessary redirects were in place for a seamless transition.
Platforms Used:
Blackbaud Luminate Online
Ready to connect?
Are you thinking of a rebrand or have upcoming changes needed for your assets? We're here to help make the transition as smooth as possible! Contact us today.
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