How to Use Downloadable Assets Strategically
When it comes to digital engagement, a well-designed downloadable can do so much more than grow an email list. With the right strategy, a single asset can spark conversations, deepen donor relationships, and stay relevant long after an initial campaign ends. At Doing Good Digital, we help organizations think beyond one-time downloads—designing resources that are not only timely and valuable but also flexible enough to support year-round engagement.
In this case study, we’ll show how nonprofits like Richstone Family Center and Logan Health turned simple digital tools into powerful, multi-purpose assets that drove awareness, stewardship, and long-term connection.
Our Solution:
1
Design with Flexibility in Mind
We helped clients design assets that were valuable in the moment but had the potential to be reused long after the initial campaign ended. Whether it was a seasonal recipe book or a printable family activity, each piece was built with thoughtful design, clear messaging, and branding that aligned with the organization’s mission. These assets weren’t just “downloads”—they were conversation starters that could be activated in multiple channels throughout the year.
2
Leverage Digital Assets for Awareness
At Richstone Family Center, a printable pinwheel was created for Child Abuse Prevention Month. While originally developed as a tool for list-building, the pinwheel also offered a powerful moment of reflection and awareness. Supporters were encouraged to make the pinwheel at home, post a photo on social media, and stand in solidarity with families impacted by abuse. After its initial run, the pinwheel was reimagined as a stewardship touchpoint—a way to invite supporters to re-engage during in-person events or future awareness months.
3
Use Digital Stewardship to Drive Long-Term Engagement
At Logan Health, a digital cookbook was developed as a heartfelt Giving Tuesday stewardship gift. Supporters could download the cookbook filled with community-inspired recipes and stories—something useful, memorable, and brand-aligned. But the real value came afterward: Logan now invites supporters to submit their own recipes to be featured in the next edition, creating a participatory opportunity that fosters personal investment and builds deeper donor relationships over time.
One Asset, Many Applications
While acquisition may be the starting point, a single downloadable can evolve to serve a variety of purposes throughout the donor journey. A seasonal checklist can be repurposed as a follow-up in an automated email series. A wellness or caregiving guide designed for hospitals can become a valuable leave-behind for patient navigators. Printable thank-you cards or coloring pages created for children’s organizations can double as both a lead-generation tool and a feel-good social media post when shared by families.
We’ve also seen success with downloadable eBooks, fact sheets, and how-to guides tailored to specific audience needs—from “How to Talk to Kids About Hard Topics” to “5 Steps to Start a Home Garden” and “Healthy Holiday Hacks on a Budget.” These types of downloads don’t just provide helpful information—they establish your organization as a trusted resource and open the door for a future gift.
Want to create a download that does more than sit in an inbox?
Let’s design content that inspires clicks today—and support tomorrow.
- When it comes to digital engagement, a well-designed downloadable can do so much more than grow an email list. With the right strategy, a single asset can spark conversations, deepen donor relationships, and stay relevant long after an initial campaign ends. At Doing Good Digital, we help organizations think beyond one-time downloads—designing resources that are not only timely and valuable but also flexible enough to support year-round engagement. Explore how we turned simple digital tools into powerful, multi-purpose assets that drove awareness, stewardship, and long-term connection.
- The Roper St. Francis Foundation wanted to energize their digital fundraising campaigns by boosting email engagement and raising more funds. They aimed to connect more effectively with their supporters and enhance the impact of their outreach while refining their email strategy to make their campaigns more compelling and successful.
- For World Ovarian Cancer Day, Ovarian Cancer Canada partnered with Doing Good Digital to create a fundraising campaign centered around a powerful personal story, using targeted segmentation for maximum impact.
