Coast Guard Foundation
My Impact
The Coast Guard Foundation wanted to close out the year by helping supporters clearly see the real-world impact of their generosity—beyond a single donation or campaign. Their goal was to launch MyImpact, a personalized experience that connected donor giving to tangible outcomes like scholarships, rescues, and family support, while setting the stage for stronger engagement in 2026 and beyond.
Our Solution
Building a Personalized Impact Experience
We developed MyImpact as a donor-first storytelling experience that surfaced individualized giving data—such as donation history, giving level, and recurring donor status—alongside Coast Guard Foundation impact areas. This allowed each supporter to see how their specific contributions helped fuel lifesaving work.
Layering Storytelling with Data
To bring the numbers to life, we paired personalized metrics with emotional storytelling, including scholarship stories, rescue highlights, videos from honorees, and thank-you messages from Foundation leadership. Symbolic giving moments helped translate lifetime support into meaningful outcomes, reinforcing donors’ role in the mission.
Designing for Engagement and Sharing
The experience was structured as a guided slide flow, making it easy for supporters to explore, reflect, and share their impact. Location-based highlights showed supporters they were part of a nationwide community, while social sharing prompts encouraged organic advocacy beyond the inbox.
Activating Through Strategic Email
We supported the launch with a segmented email series tailored to major donors, donors, and non-donors. Each message invited recipients to reflect on their impact in 2025 and explore MyImpact as a new, ongoing way to stay connected—especially valuable for re-engaging lapsed supporters.
The Results
We were able to help the Coast Guard Foundation deepen donor engagement by launching a personalized impact experience that connected individual generosity to real-world outcomes.
Across the email series, delivery rates averaged 99%, with open rates reaching up to 47% among major donors and 38% among non-donors. Clickthrough activity demonstrated strong interest in exploring personalized impact, while unsubscribes remained minimal across all segments. Supporter feedback reinforced the value of MyImpact as a meaningful new way to reflect on progress and stay connected to the mission.
“Thank you for sharing this update. I appreciate the meaningful work the Foundation continues to lead for Coast Guard members and their families. The MyImpact platform is a great addition, and I look forward to reviewing the progress from the past year.”
— Mark, Coast Guard Foundation Supporter
Over 90,000 total recipients reached across segmented audiences, including major donors, donors, and non-donors.
Consistent clickthrough engagement (up to 2%) driven by personalized impact messaging and a clear, action-oriented CTA.
Minimal unsubscribe rates (near 0%) across all segments, indicating strong content relevance and positive supporter experience.
Personalized impact data delivered at scale, including donation history, engagement type (e.g., Lighthouse Keepers), and location-based storytelling—without increasing donor fatigue.
Developed and launched MyImpact, a personalized donor experience connecting individual giving data to Coast Guard Foundation impact.
Built dynamic personalization logic incorporating giving level, Lighthouse Keeper (recurring donor) status, donation history, and geographic location.
Translated donor data into symbolic impact messaging, helping supporters understand what their lifetime and year-to-date giving made possible.
Integrated multi-format storytelling, including videos from honorees, rescue highlights, scholarship stories, and leadership thank-you messages.
Designed a guided slide-based impact flow, making complex data easy to explore, digest, and share.
Executed a segmented end-of-year email strategy, tailoring messaging for major donors, donors, and non-donors to maximize relevance.
Created reusable content blocks that can be redeployed for future campaigns, lapsed donor re-engagement, and annual reporting.
Incorporated social sharing moments, extending campaign reach and reinforcing community among supporters nationwide.
Ready to Connect?
A personalized impact experience turns individual giving metrics into real stories and outcomes—boosting retention, reactivating lapsed supporters, and driving organic sharing through a guided flow and segmented email launch.
- The Coast Guard Foundation wanted to close out the year by helping supporters clearly see the real-world impact of their generosity—beyond a single donation or campaign. Their goal was to launch MyImpact, a personalized experience that connected donor giving to tangible outcomes like scholarships, rescues, and family support, while setting the stage for stronger engagement in 2026 and beyond.
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