Virtual Family Resilience Conference Microsite for Devereux
Devereux sought a dedicated event microsite that would clearly communicate key event information for their virtual Family Resilience Conference while providing a seamless experience for prospective attendees. The goal was to centralize registration opportunities, agenda details, speaker information, and event logistics in a single, user-friendly destination that would drive engagement and support event participation.
Our Solution
Built on Devereux’s Existing Platform
We leveraged Devereux’s existing website infrastructure hosted on Blackbaud Luminate Online®, creating new event-specific pages that seamlessly integrated with the platform while introducing a distinct brand and theme for the event.
Custom Event Branding & Modern Design
The microsite was designed to align with Devereux’s organizational branding while incorporating creative elements developed in collaboration with Braithwaite Communications, resulting in a fresh, modern visual approach that elevated the event without losing brand recognition.
Clear, User-Focused Content Structure
We organized key event information—including easy access to registration links, agenda, speaker details, and logistics—into an intuitive layout that allowed users to quickly find what they needed and confidently take action.
Web Best Practices & Accessibility Compliance
The site was built using current web best practices and accessibility standards to ensure a user-friendly experience for all visitors, including those using assistive technologies.
Engaging Motion & Visual Enhancements
Subtle animations were added to guide attention, enhance storytelling, and create a more dynamic browsing experience without overwhelming the content.
Rapid Turnaround with a Market-Ready Result
The entire project was completed within a two-month timeline, delivering a polished, fully functional event microsite that was ready to promote and seamlessly direct users to registration.
The Results
Devereux launched a modern, market-ready event microsite that leveraged creative assets from Braithwaite Communications to elevate the event experience while maintaining brand alignment. The site centralized key information, enhanced user engagement, and supported registration through clear pathways within a two-month timeframe.
Project Highlights
Simple, but clean animations to draw in the attention of the user.
Client Testimonial
“When Devereux – one of the nation’s largest nonprofit behavioral health providers – set out to host a free, virtual Family Resilience Conference, the organization knew it needed a sophisticated and engaging website to encourage interest and participation among the individuals and families it serves; its employee population; and parents, caregivers, siblings, advocates and professionals in the disability field. The theme of the conference, “Stronger Together – The Power of Resilience for Families, Caregivers and Care Teams,” focused on discovering practical strategies for building resilience in everyday life.
Devereux immediately turned to its website partner, Doing Good Digital, to assist with website development.
The Doing Good Digital team created a professional website with innovative features, and was extremely responsive to Devereux’s needs. As a result, the website launched on time, within budget, and to the excitement of all involved.“– Amy Ashmen, Devereux National Director of Communications
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