Campfire Sessions is a free video series, delivered to your inbox, designed to spark your digital fundraising strategies and transform the way you connect with donors. Each session covers a topic related to fundraising and is packed with short lessons, actionable insights, and practical tools to help you build stronger campaigns and drive real results.
In this session starting January 27, 2025, we cover Email Optimization looking at everything from email segmentation and personalization to crafting compelling copy, optimizing deliverability, and making your campaigns more accessible. You’ll finish the week with strategies, practical tools, and new ideas to spark your next big campaign—we end off with a live Coffee Chat to answer your questions and connect with peers.
Ready to spark your success? Sign up today!
What you’ll learn:
Day 1: Segmentation & Personalization
✅ Discover how to create impactful, tailored emails that boost donor engagement and support.
✅ Learn practical tips to enhance email performance and drive fundraising success.
Day 2: Email Tactics
✅ Explore proven strategies for crafting emails that stand out, from subject lines to engaging content.
✅ Learn how to use design principles to create visually compelling emails that drive clicks and conversions.
Day 3: Storytelling and AI
✅ Master the art of persuasive storytelling to create emails that inspire action and connect readers to your mission.
✅ Discover how AI tools can assist in crafting impactful content, helping you highlight your voice and values effectively.
Day 4: Deliverability and Accessibility
✅ Learn strategies to ensure your emails are accessible to all users, regardless of ability.
✅ Master techniques to increase email deliverability, including list validation, domain authentication, and sender reputation monitoring.
Day 5: Live Coffee Chat
✅ Connect with peers and our experts in a live discussion.
✅ Leave with actionable takeaways to transform your email strategy.
Speakers in this Campfire Session:
Hailey Westrick, MLNM
Jodie Ou, PMP
Kelly Sterner
Zach Bines
