Children's Wisconsin
Custom Email Blocks
Children’s Wisconsin wanted to enhance their marketing emails beyond the sample blocks provided by Engaging Networks. The goal was to create blocks with new and unique designs that were still easily customized within the email builder and would look and function across various email clients.
Our Solution:
Module Designs
We created designs and variations for nearly 40 different email blocks. Along with these designs, we also had custom thumbnails created to make it easier to identify each block when building an email message.
Creating Dynamic Blocks
We built the blocks using HTML and Engaging Networks’ variable replacements tags. This allows the blocks to be dynamic and easily customized directly within the email builder tool. Attributes of each block can be changed independently, such as the background color, text color, content, padding, and much more!
Testing Across Email Clients
We did testing across multiple email clients to make sure that all of the blocks look great and function correctly in various email clients such as Gmail, Outlook, and Apple Mail, and on all devices—desktop, tablet, and mobile.
The Results
We were able to help Children’s Wisconsin enhance their email campaigns by creating custom email blocks in Engaging Networks
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