How Doing Good Digital Helps Nonprofits Scale Smarter with Luminate Online

Nonprofits are built on passion and purpose—but too often, limited time and capacity stand in the way of big ideas. At Doing Good Digital, we’re reimagining how technology can help teams do more with less. Our latest automation tools are designed to act like an extra set of hands behind the scenes—quietly tackling the time-consuming tasks that can slow your digital progress.

Recently, we introduced a new way to help organizations manage and maintain their Luminate Online environments. Think of it as a digital assistant that scans your pages, spots issues, and surfaces insights before they turn into headaches.

We Built a Bot to Crawl Your Luminate Pages—Here’s What It Can Find

If your organization has been using Luminate Online for a few years, chances are you’ve built up a vast library of donation forms, event pages, and campaign content. Buried within that library might be outdated logos, old copy, or broken links that quietly chip away at your brand consistency and user trust.

Our automation tool finds those things—fast. It scans your pages, identifies areas that need attention, and helps teams clean up and move forward with confidence.

Here are just a few examples of what it can uncover:

1. Outdated branding – Legacy logos, color palettes, or mentions of a former brand name.
   
2. Broken links and redirects – Donation forms that no longer connect or event pages that have gone dark.
   
3. Insecure URLs – Pages that didn’t make the switch during an SSL update.
   
4. Off-message content – Language or visuals that don’t reflect your current voice or campaigns.
   
5. Hidden gems – Pages or forms still getting traffic that deserve a refresh instead of retirement.
   

Each discovery offers an opportunity to strengthen your digital presence and ensure that every page reflects your mission as it stands today.

Automation That Builds Capacity

Automation isn’t just a clever convenience—it’s a strategy for growth. Nonprofit teams are small, focused, and driven. But when administrative or repetitive tasks pile up, even the most efficient team can hit a wall.

That’s where automation shines. By letting technology handle routine, detail-heavy work, your team gains:

• Time to focus on storytelling, campaigns, and community engagement.
  
• Confidence that your digital presence is accurate and up to date.
  
• Efficiency across multiple projects without expanding staff hours.
  

At Doing Good Digital, we’ve used automation to help organizations prepare for rebrands, perform content audits, and streamline updates across entire libraries of donation forms—all while saving valuable staff time.

What’s Next: Smarter Work, Not Harder Work

We see automation as the next great enabler for nonprofit digital teams. Beyond audits and updates, it can help with tasks like monitoring live campaign pages, ensuring consistent design across templates, and alerting staff when something needs attention.

The goal isn’t to remove the human touch—it’s to enhance it. Automation takes care of the background work so your people can focus on creativity, connection, and mission impact.

And automation isn’t stopping there. We’re already applying intelligent systems to fundraising strategy through our new partnership with Dataro—helping nonprofits use AI-powered insights to personalize donor journeys and inspire more giving. It’s another way we’re helping organizations scale smarter, not harder.