Richstone Family Center
Back-to-School Backpack Campaign
Services
- Campaign Strategy Services
- Campaign Development Services
- Luminate Online Services
- Donation Form Redesign
Platform
- Luminate Online
Client Objective
Every August, Richstone Family Center kicks off the local school year by handing out school supplies and backpacks to some of their families. To enhance this initiative, we added a digital element to this in-person event, allowing donors a user-friendly, direct way of supporting local kids with the idea to virtually fill a backpack.
Our Solution
Working with the team at Richstone, we used a list of school supplies and needs of the students coming through Richstone to develop a symbolic giving donation form on Luminate Online. Donors would be allowed to view all of the school supply options, select one or multiple items to donate. If multiple items were selected, the total would accumulate showing the donor a final “checkout” amount at the bottom of the form.
Each year, we worked to refine the donor experience to make the donation process as smooth and user-friendly as possible, including clarifying how the form works and new this year, adding Blackbaud Checkout options for mobile users.
Project Highlights
years of enhancing this digital campaign
giving options
increase in total giving since the first year
increase in average gift since the first year
The Results
In the three years since we introduced the digital symbolic giving form for this back-to-school event, it has become a fixture of the fundraising calendar and presents an easy introduction to the organization for newly acquired donors, with a direct ask and impact. Additionally, we follow up the campaign with a strong impact message with a video and imagery from the campaign to remind them that their gift truly matters.
