Iowa Donor Network
Give Life 5K TeamRaiser Redesign
Platforms
- Luminate Online
- TeamRaiser
Services
- TeamRaiser Redesign
- Luminate Online Services
Client Objective
Iowa Donor Network aimed to revamp its Give Life 5K TeamRaiser to enhance user-friendliness and update its appearance with a modern design. The redesign focuses on mobile responsiveness and accessibility, aiming to streamline the fundraising process and registration for participants. Additionally, the new layout needed to be clearer and easier to navigate, ensuring that all necessary information is readily accessible on the site.
Homepage Before / After
Project Highlights
“The Doing Good Agency was phenomenal to work with! From the initial phone call with Paul to meeting the team, everyone was so kind and professional during the project. Especially when I asked for an expedited process to get the site up as fast as possible, they were able to make my deadline and went above and beyond creating an amazing site for us. Our participants and staff love the new look and functionality of the site!”
Our Solution
Enhanced Donor Experience
We focused on elevating the user experience for the Iowa Donor Network's 5K TeamRaiser event through a comprehensive redesign of their site. Our primary goal was to deliver a platform that not only boasted a modern aesthetic but also ensured optimal functionality across a range of devices, with a particular focus on mobile usability. The enhanced responsiveness of the website was critical, allowing participants to access the site conveniently from any device, which was instrumental in increasing both engagement and participation rates.
Prioritizing Accessibility
In addition to updating the visual elements, the redesign prioritized accessibility to ensure that all users, regardless of ability, could navigate the site effectively and without barriers. The layout was updated to facilitate easier navigation, making it straightforward for users to find information, register for events, and contribute to fundraising efforts. Clear, concise content along with strategic placement of calls to action guided users naturally through their interactions, enhancing the overall user experience.
This approach not only aimed to attract more participants and donors by providing a pleasant and hassle-free online experience but also supported the Iowa Donor Network’s mission by making it easier for supporters to engage with and contribute to the cause.
Event Details Before / After
The Results
We focused on transforming the user experience for the Iowa Donor Network's 5K TeamRaiser event by implementing this redesign. Our approach prioritized modernization, seamless functionality across all devices, and ease of use. By enhancing the site's responsiveness and improving its navigation, we aimed to create a more intuitive and engaging environment for users. This redesign is expected to enhance participant interaction and satisfaction, and we anticipate that these improvements will lead to increased engagement and participation.
