Central Park Conservancy
Donor Advised Fund Integration on Luminate Online Donation Forms
Services
- Campaign Strategy Services
- Luminate Online Services
Platform
- Luminate Online
- DAFpay™️ by Chariot
- Adobe Analytics
- Eloqua
Client Objective
Central Park Conservancy aimed to enhance its donor experience by integrating a Donor Advised Fund (DAF) solution into its existing Luminate Online Donation Forms. With Chariot gaining prominence in the DAF market, Central Park Conservancy chose to incorporate a Donor Advised Fund Widget, DAFpay™️ by Chariot, into all of their primary donation forms. Our objective was to ensure a smooth and visually appealing integration of DAFpay™️ across all forms while maintaining accurate tracking of DAF donations through Adobe Analytics and Eloqua. This implementation aimed to empower the Central Park Conservancy to sustain its robust reporting and analytics initiatives, specifically tailored to their DAF donors.
Our Solution
In addressing the objective, we closely collaborated with the team at Chariot DAF to seamlessly integrate DAFpay™️, setting up calls with their team and diving deep into their documentation. Our approach involved working with Chariot's API to ensure the proper firing of analytics to Adobe Analytics and Eloqua, triggered by the "CHARIOT_SUCCESS" function provided by Chariot API when a DAF donation is successful.
To enhance the donor experience, we crafted a custom Thank You page specifically for DAFpay™️ donors. On this page, specific code was implemented to guarantee accurate reporting and analytics when users landed on it.
Once everything we needed was set up, we soft launched DAFpay™️ on Central Park Conservancy's primary donation form for two weeks, while the CPC team evaluated its success, measured ROI, and confirmed the accurate implementation of tracking. Once proved successful, we expanded its integration to all popular donation forms, styling them to align with the organization and form’s look and feel.
This comprehensive approach ensured a smooth and effective integration of DAFpay™️ into the Conservancy's donation processes.
Project Highlights
1
Integrated DAFpay™️ seamlessly onto 9 donation forms (and counting!)
2
Substantial growth of DAF donations at Central Park Conservancy.
3
Crafted a user-friendly experience for Donor Advised Fund (DAF) donors, optimizing the entire donation process from the form to the thank-you page.
4
Implemented robust tracking mechanisms in Adobe Analytics and Eloqua, allowing precise identification of users who donate through DAFpay™️ and ensuring the integrity of data.
