When it comes to converting supporters into donors, the payment options you provide allow you to maximize donor support with Luminate Online’s modern payment options. Nonprofit organizations are increasingly adopting modern payment methods such as digital wallets and Automated Clearing House (ACH) transactions,  to engage donors on platforms they prefer, offering a smoother checkout experience. And nonprofits are reaping multiple benefits from this approach. Luminate Online offers a range of options, allowing you to enhance the user experience for your donors.

Why offer different payment options?

Providing donors with a range of options for payment is crucial for organizations to attract a broader donor base, enhance accessibility, and make the donation process as convenient and secure as possible. It is an essential aspect of successful fundraising and supporting your organization’s mission.

Offering donors different payment options is essential for nonprofit organizations for several reasons:

1. Accessibility: Multiple payment methods cater to donors with various preferences and financial situations.
2. Inclusivity: Diverse payment options ensure that a wider audience, including international donors, can contribute.
3. Trust and Credibility: Offering familiar payment methods enhances the organization’s credibility and trustworthiness.
4. Convenience: Simplifying the donation process encourages more people to support the cause.
5. Data Security: Reputable payment processors ensure donor information is handled securely.
6. Fundraising Events: Different payment methods streamline contributions during events.
7. Increased Donor Satisfaction: Providing choices leads to happier donors and long-term support.
8. Reducing Abandoned Donations: Multiple payment options can reduce the likelihood of donors abandoning their contributions because they can’t find a suitable payment method.
9. Adaptation to Technological Changes: Staying current with payment options allows for flexibility and readiness for technological changes.

What options are available in Luminate Online?

Luminate Online offers the general payment options including:

• Credit/Debit Card Payments: Donors could make one-time or recurring donations using major credit cards such as Visa, MasterCard, American Express, and Discover.
• Bank Account Withdrawal (ACH): Some organizations integrated ACH payment processing, which allows donors to make electronic bank transfers directly from their checking or savings accounts.
• PayPal: Luminate Online may support PayPal as a payment option, allowing donors to make payments using their PayPal accounts.

An additional option available in Luminate is Blackbaud Checkout. Blackbaud Checkout uses the digital wallet payment method and provides a fully mobile-responsive, dynamic, and secure payment journey designed with payers in mind. Current payment options available with Blackbaud Checkout include: Debit/Credit, PayPal, ACH (Direct Debit), Venmo and Apple Pay. Now what are the Pros and Cons of this payment option?

Pros:

• Various payment options
• Fast and simple click to pay process (especially with Venmo and Apple Pay)
• Can be used on Luminate Online donation forms and TeamRaiser
• Donor cover can be enabled for supporters to cover the online transaction fee
• Customizable
• Honor/Memorial tribute gift option available
• Can use dynamic ask component

Cons:

• Monthly/Recurring gifts can only be made by Credit/Debit and ACH (Direct Debit)
• additional set up is needed for PayPal, Venmo and ACH
• Click to Pay options are currently disabled
• ecards are not available
• gift designation is not available

The right choice of payment options can significantly impact your nonprofit’s fundraising success and overall mission. By providing multiple options and staying adaptable to technological changes, you can make it easier for supporters to become valued donors, ultimately strengthening your organization’s ability to make a positive impact.

We are here to help!

Do you want to elevate the user experience for your donors? Not sure how to get started? We offer strategy, design, and donation form optimization for our clients. Contact one of our digital fundraising experts today.