Welcome to
Campfire Sessions
Campfire Sessions is now available anytime, on your schedule.
This self-paced experience walks you through the core elements of creating emails that convert—complete with short videos, actionable assignments, and proven strategies. Whether you're refining your current approach or building from scratch, this series will help you elevate your email game.
While this evergreen version doesn’t include live discussions or Slack access like the live version did, we’re still here for you! If you have questions or want to share feedback, drop us a note anytime at hello@doinggoodagency.com.
And when you’ve wrapped up the series, don’t forget to fill out the quick survey at the end—we’d love to hear how it went for you.
Get ready to write emails that work—whenever you're ready.
Day 1 - Segmentation & Personalization
Homework & Resources
As you use this worksheet, look at a recent campaign that you did. How did it perform? Did something stand out in the results? Look at the content carefully and think about segments. How could you have added extra elements of segmentation to personalize the email more effectively?
Resources:
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Segmentation Matrix Template (Make a copy to use!)
Day 2 - Email Tactics
Homework & Resources
You will need a Canva Account for today's homework. It is free! Also Canva has a program for nonprofits where you can get the pro version for free as well. (More info here)
Canva Template - Email animations
Additional Template: TeamRaiser Badges
Can't wait to see what you create!
Day 3 - Copywriting & AI
Homework & Resources
Drop your last three solicitation emails into ChatGPT and ask it for feedback. If you have results, add them as well. Start a conversation with ChatGPT and ask it what it thinks, why it thinks the performance was the way it was and what other takeaways it may have.
Day 4 - Deliverability & Accessibility
Homework & Resources
Step 1: Look at an Email you sent recently and use the Email Accessibility Checklist and rate yourself.
Step 2: Pull up your Donation Form and use the Donation Form Accessibility Checklist and the WAVE Accessibility checker and share the results.
Resources:
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WAVE Accessibility Checker - TIP - Download the browser extension
- We have webinars on both of these topics in our Resource Hub
Ready to do some good?
We’re always open to a good conversation about you, your needs and your goals.
We can help! Feel free to reach out!
