Food Bank of Central Louisiana
Fundraise Up Implementation
The Food Bank of Central Louisiana set out to elevate its donor experience and improve internal fundraising operations. To achieve this goal, they decided to move from DonorPerfect to Fundraise Up, seeking a more intuitive platform for staff and a more engaging, customizable giving experience for donors.
Our Solution:
Hands-Off Implementation, Expertly Handled
From start to finish, we led the Fundraise Up implementation for the Food Bank of Central Louisiana—executing every step with best practices in mind. Our team handled the setup seamlessly, coordinating with their internal data team to ensure donation data flowed cleanly into their CRM. With our guidance and technical know-how, the Food Bank team could stay focused on their mission, knowing their platform migration was in good hands.
Creating a Smarter, More Engaging Donation Experience
We customized the new donation forms to reflect the Food Bank of Central Louisiana’s mission, using compelling messaging and imagery to connect with supporters. To take it a step further, we activated Fundraise Up’s AI-powered features—personalized suggested gift amounts and the monthly gift upsell—to create a smarter giving experience. These dynamic tools helped guide donors toward higher-impact contributions while making the process seamless and intuitive.
Shifting from Cans to Clicks with a Virtual Food Drive
To move supporters away from traditional canned food drives and toward more impactful giving, the Food Bank of Central Louisiana wanted to promote virtual food drives through peer-to-peer (P2P) fundraising. We created a dedicated P2P page and embedded a user-friendly sign-up form directly on their website, making it easy for participants to launch their own fundraisers and rally their networks for greater reach and results.
Maximizing Campaign Insights with Custom Fields and URL Strategies
As part of our ongoing management of the Food Bank of Central Louisiana’s digital annual giving program, we take full advantage of Fundraise Up’s flexible features to power smarter campaigns. We use custom fields to track audience responses and capture key data points across initiatives. On top of that, we leverage URL parameters to personalize the giving experience—like pre-setting donation amounts for targeted appeals—ensuring each campaign feels intentional and tailored.
36%
Year over Year Revenue Growth
364%
New Monthly Revenue
41%
Year over Year Revenue Growth at EOY
67%
Year over Year Donation Count Growth at EOY
Following the launch of Fundraise Up—paired with a consistent, strategy-driven annual giving program—the Food Bank of Central Louisiana saw impressive year-over-year gains, including a 36% increase in total online revenue.
Looking specifically at the 2023 vs. 2024 end-of-year campaigns (Nov 1 – Dec 31), the results were even more striking:
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41% increase in total online revenue
-
67% increase in donation count
-
40% increase in average gift
And thanks to a stronger emphasis on sustained giving:
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364% increase in new monthly revenue (first installment)
-
75% increase in brand-new monthly donors
These results reflect the power of combining smart technology with strategic, hands-on campaign execution.
"As a development director with little to no professional experience in digital fundraising and marketing, our partnership with Doing Good Digital was just what our food bank needed. After attending Feeding America’s Digital Strategy Institute in 2023, we learned that we didn’t need to know how to do everything ourselves but could partner with an experienced agency. That’s exactly what we found with Doing Good Digital. They provide the expertise and tools we need to enhance our digital acquisition, retention, and engagement programs."
Linda Hutson
Director of Development & Community Relations, Food Bank of Central Louisiana
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