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About Us

We help hospital foundations and nonprofits grow their digital fundraising

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About Us

We help hospital foundations and nonprofits grow their digital fundraising


A successful campaign starts with an awesome team of dedicated people.

We’re a team of industry specialists with diverse backgrounds and experiences who have a passion to do some good and make the world a better place.


A successful campaign starts with an awesome team of dedicated people.

We’re a team of industry specialists with diverse backgrounds and experiences who have a passion to do some good and make the world a better place.

Paul St. Onge

Co-Founder | He/Him

Paul has been consulting on digital media and technology projects for over ten years and has worked in the nonprofit sector for the last six.

Prior to founding Doing Good Digital, he consulted on online marketing strategy, email marketing, fundraising platforms, and change management. Paul’s background in finance, technology startups and digital media helps him bring strategic vision to every project.

His clients include national recognized brands across the US and Canada and spanning across multiple non-profit sectors such as healthcare, animal welfare, environmental, and human services.

Paul has spoken at BBCON, AFP and local regional fundraising events on technology and fundraising. If you can’t find Paul in the boardroom or with clients, he’ll likely be exploring the outdoors on foot, bike or snowboard.

Lisa Ng

Co-Founder | She/Her

Lisa is from Toronto, Canada and graduated from The University of Toronto with an Honors BA in Political Science.

As a writer and producer, Lisa spent time developing coffee lifestyle content and producing how-to videos with Sid Lee – an award-winning advertising firm in Canada. She currently helps organizations audit their social media channels and to understand how they can improve their online presence via blog content, design and how-to better utilize social media in an effort to improve customer engagement, branding, and to drive ROI.

Lisa has worked in various capacities as a writer, producer, media buyer, and social media strategist. Her clients consists of a diverse portfolio of medium to large-sized businesses and nonprofit organizations including: Children’s Hospital Los Angeles, American Express, Toyota, Sun Life Insurance, The Canadian Cancer Society, National Cupcake Day and The Ontario SPCA. With her mix of experience in the private and non-profit sectors, she will be advising on digital fundraising strategy, social media, business development and partnerships at Doing Good Digital.

You can catch Lisa’s latest adventures on her blog:This Beautiful Day

Keisha Hartman, MBA

Vice President of Operations | She/Her

Before taking on her current role as our VP of Operations, Keisha spent the last seven years as a senior digital fundraising consultant and then as a director - helping nonprofits with website re-designs, Luminate Online implementations, digital technology audits, campaign strategy development and copywriting. She is our go-to person for planning and coordinating projects with a human-centered approach.

Being a fundraiser first, Keisha worked for the Muscular Dystrophy Association helping raise millions of dollars through peer-to-peer events, galas, and fundraising events, which brings a unique perspective to her clients’ projects and goals. Her breadth of experience includes collaborating with clients in the US and Canada across many industries including healthcare, human resources, and hospital foundations.

A small town Nebraska native, and avid Cornhusker fan, she graduated from the University of Nebraska with a degree in Marketing. She also received her MBA from Chadron State College.

Keisha has always enjoyed traveling and experiencing other cultures. She lived abroad in Shanghai for almost 4 years and had the chance to visit 19 countries. She now calls Salt Lake City, Utah home and on the weekends you will find her hiking or on a roadtripping adventure with her husband and dog Bo.

Bruce Baughman

Director of Solutions and Support | He/Him

Bruce is based in Asheville, NC and brings his extensive UX/UI/DX/DI and development experience to our team. His expertise includes Luminate Online, Luminate CMS, Net Community, BBIS, BBMS, RELO, and Raiser’s Edge. Subject areas include marketing, communications, donor + volunteer management, SSL/domains/site setup, and interactive experience.

Bruce’s prior experience includes working with a national pediatric cancer charity and an international research institute where he created and managed 25+ sites all requiring ADA 508 certification. Before moving into the not-for-profit space Bruce worked in corporate marketing for a mid-level biotech supplier.

During his creative career, Bruce owned and operated a small advertising and screen printing business and taught Web + Graphics at the Ringling College of Art and Design in the Professional and Continuing Education Department for 9 years. During this time he provided creative/art direction in event management along with a wide range of other services for a large number of clients.

His past clients include Saks Fifth Ave, Home Shopping Network, US Department of Energy, State of Florida, Hillsboro County, Children’s Hospital Los Angeles, Jewish Family Service of San Diego, International Myeloma Foundation, and WWF.

Darcy Hofmann, M.S.

Digital Fundraising Consultant | She/Her

Darcy brings over 10+ years of nonprofit and higher ed experience to our clients and has created comprehensive and effective digital campaigns using Luminate Online and Salesforce Marketing Cloud.

Raising over $2 million dollars annually from direct marketing, Darcy can develop and support your fundraising, stewardship, and acquisition campaigns. Integrating campaigns and telling compelling stories is her passion. With extensive experience in CMS platforms, Darcy can set up email marketing sends and automations. She can also manage your Google Grants account and your social media advertising.

Darcy is a graduate of Emerson College with a B.S. in Multimedia Journalism and a M.S. in Leadership and Administration from Boston College, specializing in Corporate Communications and Marketing.

Boston, Massachusetts is Darcy’s home, where she lives with her partner, two cats, and a dog. She enjoys crafting, traveling, and soaking up the rare warm days New England offers on the beach. Darcy is always on the lookout for the best croissant she can find!

Sarah Lesh

Web Development Manager | She/Her

Sarah brings over 10+ years of experience in the digital and nonprofit space. Her expertise lies in WordPress, Shopify & Luminate Online, where she has built and overseen the strategy, user experience, development, design, and everything in between on web projects that have helped hundreds of organizations grow their reach. 

Sarah is passionate about bringing the best of tech to building strong fundraising tools. Sarah has a bachelor's degree in Psychology and a web development certification from Juno College, where she continues to teach. 

Sarah currently resides in Toronto, Canada. When she is not at her desk, you can find Sarah playing with her puppy, Izzy, doing yoga, doing burpees, baking brownies, or singing at Korean karaoke.

Katy Spencer, M.A.

Digital Campaign Manager | She/Her

Katy joined Doing Good Digital after spending more than seven years in the nonprofit world working in development and direct fundraising within higher education and human services organizations. Her hands-on experience with annual fundraising, capital campaigns, direct mail appeals, giving days, design and copywriting will be an asset to building out your nonprofit campaign calendar.

Katy helps organizations think strategically by leveraging your data to learn about your constituent’s unique behavior to achieve your fundraising goals. She is a certified professional in Blackbaud Raiser’s Edge and Luminate Online in addition to her experience with various donor management and email platforms. Katy truly becomes a part of her client’s teams - working alongside them to bring top-quality results.

Residing in Springfield, Missouri with her husband and son – Katy is a graduate of Drury University with a BS in Human Services and Psychology as well as a Masters in Nonprofit and Civic Leadership (MNCL).

When she is not digging for fossils or building Lego dinosaur paddocks with her son, Katy enjoys crafting of all kinds including embroidery, vinyl decals, t-shirts, refinishing furniture and much more. She always has a project on her to-do list!

Elissa Hays, MBA

Digital Fundraising Consultant | She/Her

Elissa joins us as a Fundraising Coordinator bringing along 5+ years of experience in digital marketing. Her expertise spans various content management systems such as Drupal, WordPress and Joomla! with an overall focus on website management, social media, blog updates and assisting with multiple online campaigns.

She worked alongside the digital marketing team at Children’s Hospital Los Angeles for many years and has a strong understanding of healthcare marketing and maintaining online brand standards.

In addition to her work with the digital team, Elissa also worked with the marketing operations team as a key project manager that owned and managed multiple projects from start to finish. This included delegating tasks to different team members and working with stakeholders and vendors to provide requested assets needed within the organization. 

Elissa holds a Bachelors of Science in Healthcare Administration from The University of Phoenix and a Masters of Business Administration with an emphasis in Healthcare from Western Governors University. 

She is an LA native and currently resides here with her husband and daughter. In her free time, she enjoys traveling internationally, going on food adventures and being active by rock climbing, surfing, hiking, and coaching high school cross country.

Charlotte Wolf

Office Manager | She/Her

Charlotte is based in Toronto, Canada and virtually manages our fully remote office. With her background in administrative management, Charlotte handles all of our invoicing, contracts, and bookkeeping. She also assists with our projects, reporting, and various admin tasks.

For the past five years, Charlotte has been busy working alongside the City of Toronto as a production coordinator bringing to life events such as TIFF, Pride TO, Nuit Blanche, and Just for Laughs. Charlotte is also an active volunteer with the Canadian Red Cross as part of the Emergency Response Team. She is a graduate of George Brown College with a diploma in Behavioral Science Technology.

When Charlotte’s not working you can usually find her enjoying a live music event with her friends or hanging with her dog Rola.


Director of Non-Human Resources | He/Him/Good Boy

BINGO is our Director of Non-Human Resources overseeing naps and snacks.

He comes to us from the South LA Animal Shelter in Inglewood, California where he was found on the streets as a one year-old stray pup. He was our foster dog and ultimately our foster failure as he adopted us immediately and we could not imagine giving him back. After telling everyone he was a Jack Russell Terrier for the past 2 years, we recently found out via a DNA test that he’s actually a poodle-chihuahua mix!

His interests include curling up in warm laundry, belly rubs, cuddles, running on the beach, and being told he’s a GOOD BOY.

He dislikes the rain, cold, dog clothing, and cats that sneak up on him.

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Our values guide us
in everything we do.


Our values guide us
in everything we do.


Ready to do some good?

We’re always open to a good conversation about you, your needs and your goals. We can help! Feel free to reach out!


Ready to do some good?

We’re always open to a good conversation about you, your needs and your goals. We can help! Feel free to reach out!