We are living in the future of digital fundraising. Innovations like artificial intelligence (AI) are transforming how we as nonprofits operate and how we connect with our audience. It can feel hard to keep up! But to keep donors engaged and revenue growing, it’s a wave we must ride.
In the world of digital fundraising, things move especially fast. And a December Giving Tuesday means it’s going to be even faster. Although we have a few more days to prepare this year (which can make a big difference), once it’s here, it’s time to run! Here’s what we’re doing with our clients to prepare.
Giving Tuesday is a global day of giving inspired by generosity and gratitude. It’s an exciting day for nonprofits, which, in turn, makes it a super-saturated market for fundraising.
From increasing year-end donations to new donor acquisition, every organization will have their own goals for Giving Tuesday. Whatever they may be, there are some proven digital fundraising strategies that can improve engagement, drive traffic, and make your Giving Tuesday campaign stand out.
Sometimes, even the best-planned fundraising campaigns need a little extra push halfway through to reach their goals. Maybe the donations aren’t coming in as quickly as expected, or perhaps donor engagement is lower than anticipated. The good news is that adjusting your approach mid-campaign is not only possible, but it’s often the key to success.
Recently, we faced this exact scenario with a client. After reviewing the campaign’s progress, we noticed that it was falling short of expectations in terms of revenue and number of gifts. Rather than waiting and hoping things would turn around on their own, we worked with the client to make strategic changes that helped drive better results. Here are the steps we took to achieve that.
As digital becomes more and more of a focus in hospitals and health systems, it is time to find new ways to connect digitally with recently discharged patients through grateful patient programs. These digital programs are designed to introduce patients to the organization’s mission, values, and community, with the ultimate goal of building long-term relationships that lead to future support. However, to truly understand the effectiveness of these initiatives, we often get asked about the return on investment (ROI) of this type of email campaign. Here at Doing Good Digital, when we build grateful patient programs, we emphasize the importance of tracking engagement as a factor that’s often even more meaningful than revenue.
Let’s face it—getting people to open and interact with fundraising emails can be tough. We’re all competing for attention in crowded inboxes, so finding a way to stand out is key. That’s why we decided to try something new in our latest eNews: a live poll. Spoiler alert: it worked really well.
In the competitive landscape of nonprofit fundraising, donor retention is often the key to sustained success. While attracting new donors is essential, the cost of acquisition is significantly higher than the cost of retaining existing ones. That’s why nonprofits are increasingly turning to innovative strategies like anniversary automation to keep their donors engaged and loyal.
n the realm of healthcare fundraising, the approach to engaging recently discharged patients through email solicitation series is crucial. Finding the balance between welcoming a new person into the fold and effectively soliciting donations requires strategic thought and careful execution. This blog post explores the key components of crafting an effective email solicitation series for recently discharged patients.
Ensuring your digital assets—like websites, donation forms, emails, and online content—are up to par is essential for any organization. It can be a bit tricky with limited resources and budget constraints, but an efficient Quality Assurance (QA) process is key to maintaining credibility and achieving your mission. Here’s how you can streamline your QA process effectively and with ease.
At Doing Good Digital, we can talk about digital grateful patient programs or building a donor journey all day long. To make a strong, robust digital program happen at your organization, you will need the right tools. One platform that has truly impressed us is Engaging Networks. With its comprehensive features and ability to deliver personalized donor experiences, it is a great choice for digital fundraising and engagement.
