donor journey

November 10, 2022

6 Fundamentals for Creating a World-Class Digital Grateful Patient Program

 By: Emma Bentley Ruzicka At the height of the coronavirus pandemic, people cheered for beleaguered healthcare workers as they returned home at the end of their shifts. The vast majority of these people had not been hospitalized, but they recognized the sacrifice and effort inherent to being a healthcare professional […]
August 11, 2022

3 Ways to Prime Your Audience for the Giving Season

By: Emily Ottaggio Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly […]
June 30, 2022

4 Crucial Tactics for a Successful Donor Journey

By: Katy Spencer Did you know the most important communication you can have with your donors is right after they make a gift? Think about it. They are happy. They saved puppies. They helped a kid in need. They feel good! Now imagine that they never heard from you again […]